The Honor brand successfully bucked the trend and once again became the leader in China's smartphone market, despite a decline in overall market shipments - Canalys report

Rewritten content: In the third quarter of 2023, the Chinese smartphone market released important data. Honor has once again become the market leader, and Huawei is also constantly working hard to move forward

According to Canalys data, the Chinese smartphone market has been stable with declines in shipments for two consecutive quarters in the third quarter, down 5% year-on-year. to 66.7 million units.

In terms of brand market share, Honor has occupied 18% of the market share with its strong product and channel competitiveness, and has regained the top of the market. Its shipments The volume reached 11.8 million units. Followed by OPPO (including OnePlus), which ranked second with shipments of 10.9 million units. Apple’s new iPhone The hot sales of the 15 series mobile phones were followed by shipments of 10.6 million units, ranking third. Vivo ranks fourth with a market share of 16%, while Xiaomi has slightly improved its market share, reaching 14%, still ranking fifth.

In addition, Huawei has continuously increased its market share by launching new Mate60 series products, gradually approaching the top brands in the market. Zhong Xiaolei, a research analyst at Canalys, said that the key to brand growth lies in product strength, and Huawei's new Mate60 series products have caused a sensation in the market. If the new Kirin chips are used in mid- to low-end product lines in the future, it may further affect the market competition pattern. .

Canalys research manager Liu Yixuan also pointed out that the cooperative relationship between mobile phone manufacturers and channels has become increasingly close and sophisticated. Manufacturers assist channels in improving operational efficiency in a variety of ways. For example, Honor and OPPO use digital financial means to improve dealers’ capital turnover, while Xiaomi has opened up the transfer policy of Xiaomi Home to optimize its own resource allocation and provide dealers with more business growth opportunities

This data reveals In addition to the continuous evolution of China's smartphone market and the fierce competition among brands, the market structure is still changing.

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