Blue Universe releases MakeMake, an immersive exploration experience brand, starting a new journey of IP and traffic with XR+AI

On October 23, Blue Universe officially launched the immersive exploration experience brand MakeMake. Based on the deep cultivation practice in the Metaverse business and the core genetic advantages of content capabilities, it focuses on the discovery and production of global IP, focusing on the introduction, development, Strategic layout of issuance and operation.

Immersive exploration experience is based on XR space (computing) technology as the core, AR, VR, naked-eye 3D and other devices as interactive media, transforming content into an interactive experience that transcends space limitations and allows the audience to deeply participate in and personally visit the scene. For example, the "Spirit Cage" VR jointly produced by Blue Universe and VeeR is based on the popular IP content of Chinese comics and uses XR technology and equipment to restore the story scenes. The audience can "enter" the plot from a third-person perspective and deeply participate in the content interaction. For example, the world's top IP "The Lost Pharaoh" takes the experiencer thousands of miles away, bringing a new experience that transcends imagination and spans time and space. For example, "The Adventures of Plants" compresses the long time process of plant growth into a certain space, giving the audience a natural experience that is both educational and entertaining.

Three pillars

Create an immersive exploration experience moat

The development of Blue Universe’s immersive exploration experience is inseparable from three core capabilities. The first is technical strength, which is also the lowest level of capabilities. Blue Universe has accumulated mature XR asset production technology and spatial computing technology through deep development of the Metaverse business. The second is content power, that is, the ability to tell stories in space, using virtual reality technology to give storytelling elements to the space and transform IP content into a complete interactive experience product. Finally, there is operational capability, which is the ability to commercialize IP. Through the issuance, promotion and operation of online and offline channels, IP can be maximized and monetized, which is also the final step to connect consumers.

"Double-pronged" approach

Achieve the implementation of immersive exploration experience

From capacity building to actual implementation, Blue Universe has found a suitable implementation path at the two levels of investment, development and distribution operations.

1. Jointly produce products to accumulate stock, and self-research and develop to expand increments

Blue Universe uses joint production and self-research and development to bring double assistance to the investment and development of immersive exploration experiences. On the one hand, it has jointly released VR immersive interactive experience products such as "Spirit Cage", "Douluo Dalu" and "Brown Bear's Surprise Party" with partners such as VeeR. In established tourist attractions, optimize existing content and narratives, apply additional promotion methods, and increase existing revenue through cooperative production. On the other hand, we continue to export self-researched and developed content, such as co-development with China's top cultural IP, using cutting-edge science and technology combined with digital art to play a role in the inheritance and revitalization of cultural heritage. By introducing new content experience forms, IP can be experienced three-dimensionally from a new perspective, increasing the value of IP and achieving incremental expansion.

2. Multi-dimensional connection operations to stimulate business vitality

At the distribution and operation level, Blue Universe uses multi-dimensional connection capabilities to centralize and integrate dispersed resources and connect IP parties with online and offline consumption scenarios. At present, Blue Universe has signed contracts with 100 global mature IP products covering natural sciences, trendy entertainment, history and culture, literary science fiction, red party building and other consumer groups such as parents and children, and new generations, and continues to expand. Online coverage covers overseas platforms Meta Quest, HTC Viveport, Steam VR, Chat VR, Oculus, Roblox; domestic platforms Pico, Migu, iQiyi VR, Soreal, Nreal, Yixian, etc. It is connected offline to 5,000 VR screening channels such as VeeR, Leke, Immersive World, and Ninth Planet, and has expanded to cover the core business districts of more than ten cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Chongqing. Blue Universe is operating through multi-dimensional connections to promote the global distribution of top IP. At the same time, existing commercial formats will be upgraded to enrich experience and consumption scenarios and increase commercial income. Among them, Shanghai World’s first Yuanverse Performing Arts and Entertainment Festival, as an innovative model of IP collection and comprehensive experience, has been successfully implemented.

In recent years, with the continuous development of Yuanverse technology, national policies have had clearer guidance. According to the "Action Plan for Integrated Development of Virtual Reality and Industry Applications 2022-2026" issued by five ministries and commissions of the State Council, the combination of cultural exhibition halls, tourist venues, characteristic neighborhoods and virtual reality technology has become the direction of digital development. With the support of XR AI technology, immersive experience consumption scenarios have stimulated new consumption vitality, and the immersive industry has huge potential in the future. IP copyright owners and producers combine online and offline scenarios to continue to innovate and output higher-quality new content. The target audience range is wide, including not only young people and teenagers, but also targeted and customized content can be launched according to the audience circle. Brands can also use content to combine content with brands, products, and industry scenarios to achieve marketing purposes and complete a closed-loop commercial experience in virtual reality.

Blue Universe launches the immersive exploration experience brand MakeMake, which is its third core business after the creation of traffic-based products, content customization services and operations. MakeMake aims to use an immersive experience to take users into the universe and the sea of ​​stars in one hour, explore everything in the world, and enjoy the fantasy reality! In the future, MakeMake will also play a key role as a bridge connecting the upstream and downstream of the industry, becoming a pioneer of high-quality content products for copyright owners, an amplifier of commercial income for producers, a professional IP content buyer for platforms, and a new revenue-increasing engine for brands, bringing it to consumers. A steady stream of interesting new experiences.

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