Tmall: This year’s Double 11 launches official direct sales on a large scale for the first time, adding a “low price across the entire network” lightning logo

According to news from this site on October 20, the "Tmall Spokesperson" public account announced that this year, on the basis of the original cross-store discount of 50% for purchases over 300, the official direct discount will be launched on a large scale for the first time. The official said "No need Put together an order and get a discount on just one item, with more than 80 million hot-selling items at low prices all year round!”

This site has noticed that this year The discounted products on Double 11 will have a very conspicuous lightning logo: marked with "low price across the entire network" can be dynamically compared across the entire network to ensure low prices across the entire network; items marked with "official direct discount" are available throughout the year Low priced items. (There is no need to put together an order for marked products, just one item is discounted)

Officials stated that this year’s Double 11 will issue the largest red envelopes and coupons in history:

• 88VIP Large Coupons: During this year’s Double 11, 88VIP large coupons with a total value of 20 billion will be issued, which can be used in conjunction with other discounts. This is also the most anticipated coupon for consumers on Double 11 every year. 88VIP users can also use Huabei interest-free installments to purchase goods with a unit price of more than 100 yuan;

• Taobao Live Red Envelope: Taobao Live has teamed up with 18 anchors and more than 100 super big names to give out another 1 billion red envelope in the live broadcast room, and you can get it by watching the live broadcast;

• Brand membership red envelope: Brand merchants have also prepared 1 billion red envelope for their member users. It is cheaper to become a member and buy again;

• Interactive game red envelopes: There will be interactive games on Taobao during Double 11 every year. This year's game is "Fantasy Island Mobilization", a total of 1 billion red envelopes will be distributed.

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