Xiaomi car naming controversy: Will it be named after 'Pengpai Auto'?

According to news on October 19, the naming issue of Xiaomi cars has recently caused widespread controversy. The question of whether Xiaomi cars will be named "Pengpai Autos" has sparked a discussion on social media. According to the editor's understanding, a car blogger pointed out that Xiaomi had applied for the "Pengpai" trademark related to 12 types of cars, but these trademarks were not approved. Xiaomi Auto’s official public account is also named “Xiaomi Auto” instead of “Pengpai Auto”.

This blogger checked on the trademark registration website that Xiaomi did submit applications for the "Pengpai" trademark related to 12 categories of cars in 2021, but these applications did not Not approved. He explained that this does not necessarily mean that Xiaomi cars will be named "Pengpai Autos", but because Xiaomi hopes to maintain the brand protection of its various products and services globally to avoid being preempted by others.

There is currently no conclusive information on the final naming of Xiaomi cars. This involves Xiaomi’s internal decision-making, which cannot be predicted in advance by the outside world. However, according to previous revelations, it can be initially determined that Xiaomi Auto will become a high-tech product that integrates autonomous driving technology, software ecosystem, 800V fast charging and advanced power configuration.

According to predictions by Tianfeng International Securities analyst Guo Mingchi, Xiaomi Motors’ first model is expected to be released in 2024, with shipments expected to reach 50,000 to 60,000 units, and the price may be less than 300,000 yuan. . If the selling price is close to or even lower than 250,000 yuan, then shipments are expected to increase further.

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