The themed forum 'Creating the Ecological Chain of Cultural Tourism China Metaverse·Digital Scenarios and Applications' was held in Beijing

On the morning of October 19, the sub-forum of the Second Ecological Conference of Cultural Tourism China Metaverse "Creating the Ecological Chain of Cultural Tourism China Metaverse·Digital Scenarios and Applications" was held in Beijing. The forum was hosted by the Deputy Chief Editor of China Culture Media Group, Ye Fei, deputy editor-in-chief of China Culture News, hosted the event.

This forum focuses on the cultural tourism applications of artificial intelligence, digital people, digital scenes and other technologies, and jointly explores the creation of cultural tourism China metaverse ecological chain digital scenes and applications, and promotes the symbiosis of virtual and reality. Forum guests gave wonderful keynote speeches from multiple dimensions such as metaverse ecology, digital people, and digital commodities.

Ye Fei, deputy editor-in-chief of China Culture Media Group and deputy editor-in-chief of China Culture News, presided over the forum.

Ran Hang, general manager of Zhongchuan Cultural Tourism (Beijing) Cultural Development Co., Ltd., gave a keynote speech on "Ecological Cooperation in Cultural Tourism China Metaverse Application Scenarios".

Gao Xuxu, senior solution engineer of Baidu Intelligent Cloud AI Application Product Department, gave a speech on the theme of "Exploration and Practice of Digital People's Intelligent Cultural Tourism".

Ling Yi, director of Shanghai Vimax Information Technology Co., Ltd. and CEO of Vimax Information, gave a speech on the theme of "Digital Metaverse Empowering Cultural Heritage and Tourism".

Xiong Yi, general manager of Ant Group's digital technology line cultural media business, gave a keynote speech on "Let digital products become the connector of the Chinese metaverse of cultural tourism".

Yang Xiaoxue, general manager of Beijing Jingxi Times Technology Co., Ltd., gave a keynote speech on "Application of Cultural Relics Digital Technology in Digital Cultural Products".

The picture shows the forum scene.

Launching Ceremony of the Digital Human Standard Working Group of the National Network Culture Standardization Technical Committee

At the forum site, the launching ceremony of the Digital Human Standard Working Group of the National Network Culture Standardization Technical Committee was held. Guo Yang, deputy chairman and secretary-general of the National Network Culture Standardization Technical Committee, said in his speech at the launching ceremony: Building Digital China is an important engine for promoting Chinese-style modernization in the digital era and a strong support for building new national competitive advantages. As the key identity carrier of the Metaverse, the implementation of digital human application scenarios and the scale of digital human usage are growing rapidly. It is conservatively estimated that the number of digital virtual human-related companies in China has exceeded 50,000. Based on this background and sufficient research, the National Network Culture Standards Technical Committee decided to establish a digital human standard working group, led by Zhongchuan Cultural Tourism (Beijing) Cultural Development Co., Ltd. As the lead unit. The main work content of the working group includes: carrying out standardization research and standard formulation in the digital human field, standard promotion and standard evaluation, etc. The working group will promote the orderly development of the digital human field under the guidance of the Ministry of Culture and Tourism and the National Internet Culture Standardization Technical Committee, build and improve a standard system for supervision and regulation in the field of network culture security, promote exchanges and cooperation in the digital human industry, and build a healthy development, Interactive innovative service platform.

Guo Yang, deputy chairman and secretary-general of the National Network Culture Standardization Technical Committee, delivered a speech

Subsequently, Secretary-General Guo Yang granted the certificate to Ran Hang, General Manager of Zhongchuan Tourism (Beijing) Cultural Development Co., Ltd., and the Digital Human Standard Working Group of the National Network Culture Standardization Technical Committee was officially launched.

Guo Yang, deputy chairman and secretary-general of the National Network Culture Standardization Technical Committee, granted the certificate to Ran Hang, general manager of Zhongchuan Cultural Tourism (Beijing) Cultural Development Co., Ltd.

Results Display and Award Ceremony of the First Cultural Tourism China Yuanverse Innovation Competition

Last year, at the First Ecological Conference of Cultural Tourism China Metaverse, China Culture Media Group launched the first Cultural Tourism China Metaverse Innovation Competition, setting up a platform for integration and communication for the broad group of people who love cultural tourism and are keen on the Metaverse. The bridge provides a platform for enterprises, universities, and cultural and tourism institutions to display and communicate. Since the launch of the competition, hundreds of works have been received. After auditions and online voting, the competition organizing committee selected 80 shortlisted works. After expert review, the competition produced a total of 44 outstanding works, including 22 digital scene works and 22 digital human works.

The results display and award ceremony of the first Cultural Tourism China Yuanverse Innovation Competition were held.

At the forum on the 19th, the results display and award ceremony of the first Cultural Tourism China Yuanshi Innovation Competition were held grandly. Song Heyi, Deputy Secretary of the Party Committee, Vice Chairman, Editor-in-Chief of China Culture Media Group, and Editor-in-Chief of China Culture News, Liu Yue, Director of Unity China Developer Ecosystem, and Zhao Yongchang, Deputy General Manager of Industry Digitalization of China Mobile Migu Company, are the winners. The representatives issued certificates of honor.

"Metaverse Construction Elements and Application Themes" Roundtable Dialogue

The "Metaverse Construction Elements and Application Themes" roundtable dialogue is the last important agenda item of this forum. Xiong Yi, general manager of the cultural media business of Ant Group's digital technology line, and Zhou Zhou, CEO of Zero Knowledge Shanghai Culture Technology Development Co., Ltd. Ji Te, Chairman of Weiyi (Hangzhou) Digital Technology Co., Ltd. Tong Shitian, General Manager of Beijing Jingxi Times Technology Co., Ltd. Yang Xiaoxue, Executive General Manager of Shiyou Oasis (Shanghai) Digital Technology Co., Ltd. Sun Dongwei, Vice President of Feng Yuzhu Song Xiaodong, manager and chief planner, discusses the elements and applications of the Yuanverse construction from the perspectives of people, scenery, and objects. The dialogue was hosted by Qin Zhiyong, executive director and general manager of Zhongchuan Yuezhong (Beijing) Cultural Development Co., Ltd.

The scene of the roundtable dialogue on "Metaverse Construction Elements and Application Themes".

Qin Zhiyong, executive director and general manager of Zhongchuan Yuezhong (Beijing) Cultural Development Co., Ltd., presided over the roundtable dialogue.

As digital technology fully empowers the entire chain of the cultural tourism industry, digitalization has become an important force in promoting the supply-side structural reform of the cultural tourism industry. China Culture Media Group will build on the results of the themed forum "Creating the Ecological Chain of Cultural Tourism China Metaverse·Digital Scenarios and Applications" to help the industry seize the wave of the digital age, achieve leapfrog development of cultural tourism marketing, and promote the empowerment of digital technology Cultural tourism continues to leverage the important value of digital technology in resource activation, artistic creation, industry integration, creative communication, immersive consumption, etc., to provide the public with high-efficiency, smart, and humanized experiences and services.

Editor: Zhu Licai

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