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Netflix plans to launch offline physical stores to provide themed food and live events

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2023-10-13 18:33:061106browse

According to news from this site on October 13, the streaming media giant Netflix announced that plans to open a series of new retail stores called "Netflix House" , where fans can immerse themselves in "Stranger Things", "Squid" Game, Bridgerton, and more of their favorite movies and TV shows.

Netflix’s retail push stems from the company’s experiments with pop-up stores over the past few years, Bloomberg reported Thursday. Josh Simon, vice president of consumer products at Netflix, said fans can purchase clothing, sample themed food and participate in live experiences at the Netflix House, such as an obstacle course similar to "Squidward".

Netflix will open the first two Netflix House stores in the U.S. in 2025 before expanding stores

globally. Each store will feature rotating amenities including ticketed shows and restaurants offering everything from fast casual to high-end dining, desserts, and cuisine inspired by unscripted programming (like cooking shows) and popular series. To give fans an idea of ​​what Netflix House will offer, the company held "Queen's Ball: The Bridgerton Experience" events in 10 North American cities (note: New York, Los Angeles, Montreal, etc.), Fans lived out their Bridgerton dreams on one of the nights, drinking and dancing to classical music from their favorite pop songs.

Netflix plans to launch offline physical stores to provide themed food and live events
The company also opened a pop-up restaurant called Netflix Bites

, where fans can eat similar cooking shows Food and drinks prepared by Chinese chefs, as well as Stranger Things-branded frozen pizza and ice cream. Advertising Statement: This article contains external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.), which are intended to provide more information and save screening time. The results are for reference only. Please note that all articles on this site contain this statement

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