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Activision CEO Bobby Kotick says AI will bring new emotional dimensions to games

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2023-10-12 22:45:09593browse

Activision Blizzard recently held an employee meeting, and the content of today’s meeting was revealed. As the CEO of Activision Blizzard, Bobby Kotick is now interested in the hot field of AI and hinted that Activision Blizzard will use AI in the creative field in the future.

Activision CEO Bobby Kotick says AI will bring new emotional dimensions to games

When Bobby Kotick talked about the application prospects of AI and machine learning in Activision Blizzard games, he said that these technologies can allow them to achieve functions that have never been tried before. For example, characters and animations on the game screen will show realistic mouth movements and facial expressions, which will bring players a new emotional experience

Activision CEO Bobby Kotick says AI will bring new emotional dimensions to games

For many games that put a lot of effort into the performance, different languages ​​​​will cause various troubles when "lip syncing". For example, like "Final Fantasy 16", if players use non-English dubbing such as Japanese When you play, you will find that the character's mouth movements, that is, the "mouth shape" is inconsistent. As a production tool, AI can solve these problems very well and reduce developers' investment in some repetitive work. However, when it comes to issues like expressions and movements, today’s AI cannot really “dislike the real” considering the cost and technology. Live actors and motion capture are still the mainstream of large-scale games today.

Activision CEO Bobby Kotick says AI will bring new emotional dimensions to games

Activision CEO Bobby Kotick says AI will bring new emotional dimensions to games

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