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News on October 10th, Apple CEO Tim Cook recently accepted an exclusive interview with an international magazine and talked about the company’s future strategic planning. Faced with an important question, namely, why a new iPhone is released every year, especially when the upgrade of the new iPhone is relatively small, which seems inconsistent with the environmental protection concept that Apple has always advocated, Cook gave a clear response.
Cook emphasized: "This is a very cool thing for those users who look forward to getting a new iPhone every year. We provide an opportunity for people to easily upgrade their phones. For those old phones that are still functional, we will resell them, and for those that can no longer be used, we also have a strict dismantling and recycling process to use the useful materials to make new iPhones."
At the same time, the editor learned that some bloggers in the digital field conducted online voting on the topic of "Is it cool to buy a new iPhone every year?" In the voting results, the vast majority of netizens believe that buying a new iPhone every year has little to do with the "cool or not" factor
Although the iPhone 15 series has just been launched globally less than half a month ago, third-party The price of the iPhone 15 Pro 1TB blue titanium version in the channel has dropped to 11,499 yuan, while the official price on Apple’s official website is 12,999 yuan, and the price in third-party channels is already 1,500 yuan lower than the official price. This has also triggered a heated discussion among consumers about the speed of mobile phone price reductions
Apple not only adheres to the strategy of releasing new iPhones every year, but also emphasizes its sustainable development and environmental protection plans to ensure that old mobile phones are reasonably reused and recycling, while price fluctuations in the market also give consumers more choices. This series of initiatives will continue to affect the future of the smartphone market.
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