Activision President Questions: Can AI Really Effectively Assist Game Development?

The president of Activision said that it is still unclear whether artificial intelligence can truly assist game development

AI has suddenly become a hot topic in various fields this year, among which the field of video games is essential. In a recent interview with the media, Activision president Rob Kostich said that AI may be helpful in game development, but it is unclear whether it will actually help the company develop better games.

Kostich said: "Lately, this topic has been discussed in all aspects of the entertainment industry. For us, we are only focused on whether we can make better games. There are many interesting programs and tools starting to emerge, many of which are still needed Taking a comprehensive look at it, we're always thinking about how they can help us make better games. Only by leveraging these tools to make great games can we truly meet the needs of the player community."

Large game developers such as Ubisoft showed off their AI tools. Earlier this year, Nvidia also launched a set of AI-driven tools that it claims can make game development easier. However, the potential of AI in the gaming industry remains controversial. There are claims that automating processes could eliminate jobs in the industry. Of course, discussions about the impact of AI on employment issues are not limited to the gaming industry. The most intense controversy currently occurs among Hollywood employees

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