Home > Article > Technology peripherals > Is there going to be CP among digital people? Alibaba Entertainment is about to launch the Chinese-style AI digital human 'Xunyan'
On September 26, Zheng Yong, chief technology officer of Alibaba Entertainment, was interviewed by the media. When talking about the participation of hyper-realistic digital people in "Under the Stranger", he said that compared with traditional virtual production, the self-developed AI technology created Digital reality not only brings the presentation effect closer to real-life shooting, but also improves the efficiency and quality of the crew. "This is a starting point, which is a milestone for Alibaba Entertainment and even the entire industry. In the future, we will also launch the male digital character 'Xunyan'."
Alibaba Entertainment CTO Zheng Yong
Lili’s real-person qualities in the play impressed the audience deeply, even though he is a digital person. When playing against real actors, you can clearly see the subtle changes in Lili's facial expressions, and her body movements are also very natural. In the panoramic lens, the reflection effect of Lili's body light and shadow and ambient light is the same as that of a real person
“We have trained the AI model to make Lili’s expression, mouth shape and skin texture more natural and coordinated. The addition of intelligent light fields also enables a higher-quality presentation of the light and shadow effects of digital people under different viewing angles. ." Zheng Yong introduced that in order to achieve a more realistic effect for the character, Lili also removed the beautification and used a real-life skin model.
Through intelligent light field technology, the light and shadow effects of digital people under different viewing angles are displayed with higher quality
In addition to making the presentation more realistic, Lili has also greatly optimized the cost and efficiency of the virtual production process of "Under the Stranger". It is understood that compared with traditional digital human production, Lili used AI technology to reduce the cost and time invested in modeling, original painting, etc., and also avoided reliance on motion capture technology, reducing production costs by 80%. Efficiency increased by 40%. ”
Zheng Yong said that for the film and television industry, the ultimate purpose of technology is to provide services for content. The movie "Under the Stranger" is adapted from a well-known domestic comic IP. The character "Er Zhuang" in the original work can only communicate with the outside world through brain waves due to his special ability. By using the form of digital human beings, it not only perfectly fits the original characters, but also calms the dissatisfaction of many original fans
In order to make the character more realistic, Lili decided to cancel the beauty function and instead use a real-life skin model
During the audition process of "Under the Stranger", director Xu Hongyu once trained Lili on various extreme expressions in order to master the critical value of the digital model and make the character's expression and action design more comfortable. Zheng Yong said that after being trained by the director, Lili showed stronger expressiveness in the Tmall commercials she later filmed
Before participating in "Under the Stranger", Lili had already collaborated with many IPs such as Netflix, Makoto Shinkai's "Suzuya Journey", "30,000 Miles from Chang'an", and "One Piece", and also collaborated with Intel, MLB, Huawei, Tmall and many other brands have cooperated. "In the future, around Lili, we will also make a series of creations in the fields of film and television content, commercial endorsements, offline performances, etc." Zheng Yong revealed that the second digital idol IP created by Alibaba Entertainment, the Chinese style male digital man "Inquiry" "Yan" will also be launched soon. (Sun Dandan)
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