PICO's first XR Developer Challenge was officially launched, helping the industry enter a new stage of 'VR + MR'

On September 25, the media launch meeting of the "PICO 2023 First XR Developer Challenge" (hereinafter referred to as the "Challenge") concluded successfully in Beijing, and the official competition registration channel opened today. It is reported that this challenge is the first large-scale challenge event held by PICO for global developers, aiming to stay connected with developers and jointly explore new growth in the XR industry. As the organizer, PICO will provide all-round support in terms of platform, professional technology, and funds to the participants, while Intel, the world's leading chip manufacturer, will also serve as the technical partner of this event to protect the participants.

The registration channel for the first PICO 2023 XR Developer Challenge has been officially opened, as shown in Figure 1

The scene of the kick-off meeting , in addition to the official announcement of the launch of the competition, the relevant person in charge of PICO also elaborated on the importance PICO has always attached to developers and the original intention of holding the Developer Challenge around the dimensions of industry, technology, capital/talent investment, etc., and called on more developers Invest in new areas of XR development and grow together with PICO and the industry.

The XR industry has entered a new stage, beginning to transition from the "VR" that emphasizes virtual reality to the "VR MR" stage that integrates virtual reality. This change not only provides users with more diverse product values, but also provides developers with greater creative space. Developers from all walks of life have the opportunity to participate in XR development and jointly create new opportunities and markets. At the same time, breakthroughs in technologies such as optical display, chip computing power, environmental perception, and human-computer interaction have also accelerated the development of the XR industry

Figure 2: PICO OS product manager Ma Jiesi shared on the spot

Ma Jiesi said that to achieve high-level development of the entire XR track, it is impossible to rely solely on the power of PICO or a certain brand. PICO has always attached great importance to developer partners and has launched projects such as the "PICO Developer Program" and the "PICO Creator Incentive Program" to comprehensively support the growth of developers from the aspects of hardware, technology, and marketing. Holding the first Developer Challenge this time is a new attempt by PICO and developers in the new stage of the XR industry. Under the new trend, PICO will continue to improve XR core underlying technical capabilities such as spatial perception, graphics rendering, and human-computer interaction, and cooperate with ByteDance to provide developers with advanced and convenient development services

Please see Figure 3: Guo Wenshan, head of game business of PICO China, shared on the scene

As a world-renowned XR brand, PICO has maintained its success in the past two years. Growing rapidly, sales in 2022 will increase 8 times year-on-year. In addition, IDC data shows that PICO will rank second globally and first domestically in terms of market share in 2022. In the first half of 2023, PICO is significantly ahead of its peers in terms of manufacturer share in the domestic VR market, accounting for 58.7%. Behind these achievements, we cannot do without the support of a huge user group and many developers building a content ecosystem.

Guo Wenshan, head of game business of PICO China, said: "So far, the number of applications in the PICO App Store has exceeded 530, with 'masterpieces' accounting for nearly 40%. Among them, the contribution of domestic developers cannot be ignored. More than 100 applications in the PICO App Store, including games, videos, sports, office, education, music, etc., are all from domestic developers. In addition, PICO also brings more users and income to developers , There are 180 games with revenue exceeding 100,000 yuan, nearly 50 applications with more than 100,000 downloads, and some leading developers on the platform have annual incomes of more than 8 million yuan in PICO."

PICO will provide developers with all-round support, including professional guidance, investment opportunities and traffic exposure

It is understood that this "Challenge" will be held in It is held concurrently in Europe, North America, Southeast Asia, Japan, South Korea, China and other countries and regions, providing a stage for global developers to showcase their talents and realize their creativity. All unreleased/released works that have not won awards on the PICO track in previous competitions of the same type can be registered. The competition registration channel was officially opened on September 25. Developers can register for the competition through the open platform competition area of ​​the PICO official website, and submit their works from October 2 to November 10. PICO will organize judges to complete the review before November 30, and hold an award ceremony on December 5 to announce the list of winners

For developers in China, one of the key competition areas of this "Challenge", this competition has set the top five, and has separately set up four different competitions: game category, innovation category, MR track, and gesture recognition. Tao awards. Winners will not only receive generous bonuses of up to 60,000 yuan, but also have the opportunity to receive additional support such as guidance from technical experts, investment roundtable exchanges, PICO venture capital funds, and direct interviews. The event's technology partner, Intel, will also provide more dimensions of computing power support for the winning entries, and will subsequently open an operating environment equipped with Intel ARC dGPU graphics cards to help contest developers realize their projects.

By participating in this In the challenge, developers can showcase their talents and innovation capabilities, while also gaining more opportunities and support. For developers who are interested, you may wish to take action immediately and go to the open platform competition area of ​​the PICO official website to sign up for this challenge

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