Google Chrome releases new privacy protection feature, user tracking will soon be a thing of the past

According to news on September 19, Google plans to make a major upgrade to its Chrome browser to strengthen users’ online privacy protection. According to external technology media Windows Latest reports that the move aims to integrate the browser's existing privacy features to protect users from being tracked by websites.

It is understood that Google’s new initiatives include eliminating third-party cookie solutions and introducing a new tracking protection tool called 3PCD. This new tool will give users more control, allowing them to more granularly choose which websites are allowed to use third-party cookies, thereby better protecting their privacy. Google has also launched a new “Tracking Protection” option in the Chrome browser’s settings page (chrome://settings/coo

kies). By default, this option is set to "Standard" mode, which effectively blocks most third-party cookies, but still ensures the normal functioning of the website to avoid inconvenience to users.

Additionally, users can select Custom settings to adjust the level of protection to suit their needs. In custom mode, users can choose to completely block all third-party coo

kies, although it should be noted that this may cause some features of some websites to not work properly. Alternatively, users can choose to send a "Do Not Track" message while browsing to indicate to websites that they do not want to be tracked. This move by Google shows that the company attaches great importance to user privacy protection, and also shows that they are seeking solutions to replace third-party coo

kie to satisfy users' online privacy security concerns. of growing demand. These changes may have an impact on advertising and website tracking, and will therefore cause widespread concern in the advertising industry and the digital marketing community.

The above is the detailed content of Google Chrome releases new privacy protection feature, user tracking will soon be a thing of the past. For more information, please follow other related articles on the PHP Chinese website!