Generative AI large models will reshape Internet culture and bring about three major changes - Baidu Liang Zhixiang’s perspective

On September 15, 2023, at the cultural forum held in Beijing, Liang Zhixiang, senior vice president of Baidu Group, delivered a speech titled "Generative Artificial Intelligence Large Model Reshapes New Developments in Internet Culture". The rapid development of generative artificial intelligence technology is triggering a revolution in technological innovation on a global scale, and large models are reshaping all walks of life. Liang Zhixiang pointed out that generative artificial intelligence and large model technology will reshape the cultural industry pattern and fundamentally change the way cultural production, consumption and inheritance are done

In March this year, Baidu was the first among the world's major companies to launch a pre-trained generative large language model - Wen Xinyiyan. It was officially opened to the whole society on August 31, becoming the first batch of approved models in China. Large model products launched online. Within 24 hours after its opening, the Wen Xin Yi Yan APP answered a total of over 33.42 million questions from netizens.

How do generative AI and large models reshape the cultural industry landscape?

From the perspective of cultural production, the efficiency and quality of content production will usher in an intergenerational change. Content production is the most typical and earliest application scenario of large-scale model technology. In the past, content production required a lot of manpower, but generative artificial intelligence will provide everyone with intelligent assistants that can assist content creation and stimulate the spark of creativity

From the perspective of cultural consumption, personalized services and immersive experiences will expand the scale of consumption. The scale of cultural consumption will be further amplified around personalized and immersive experiences. Digital people have now entered our cultural life. Digital people enhanced by large models have lower costs and more intelligent interactions.

Protecting history and inheriting culture has ushered in new opportunities, from the perspective of cultural inheritance. In the past, we used digital technology to three-dimensionally scan and digitally store precious cultural relics, essentially reproducing them in digital space. Nowadays, artificial intelligence can bring cultural relics to life, and generative artificial intelligence can restore their original appearance through the fragments and fragments of historical cultural relics

What is culture itself? Liang Zhixiang believes that true culture is achieved through mutual questions and answers and two-way communication

The Analects of Confucius inherits the essence of culture through dialogue and question-and-answer format. In the long Gongye chapter of The Analects of Confucius, Zigong asked: What does Confucius and Wenzi call "wen"? Zi Ri: He is sensitive and eager to learn, and he is not ashamed to ask questions, so he is called "literary". Today’s generative artificial intelligence also stimulates people’s ability to ask questions and create through the interaction of information and ideas. Big models are reshaping culture and will reshape the way we think.

"In the future, people's ability will be assessed not by their ability to passively answer, but by their ability to actively ask questions," said Liang Zhixiang. Because the "answer" can already be handed over to AI.

In his speech, he showed a vivid prompt word comparison. Although they are all about "being pure and ugly at birth", a simple question about Wen Xin can only get a general answer. By letting the AI ​​play the role of a Peking Opera professional, and explicitly targeting 8-year-old children as the explanation target, and requiring the use of metaphors and examples, the generated answers are more vivid and interesting.

The most popular English word in 2023 is "prompt". Liang Zhixiang said that in the era of generative artificial intelligence, everyone needs to learn how to ask better questions and how to use better prompts to guide large models to give answers Better answers and thus more knowledge

It is reported that Baidu will hold the annual Baidu World conference on October 17. The theme of this time is "Prompt the world" and generate the future. By then, Baidu will release a series of AI native applications based on large model reconstruction.

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