JD.com’s “Interesting Illustrated Trends in AI Tutoring Machines”: Sales of tutoring machines with AI functions increased by 128% year-on-year

In the age of digital intelligence, the power of fresh technology is gradually penetrating into various fields. Among them, at the level of family education, the emergence and continuous updating of AI tutoring machines have promoted breakthroughs and iterations of electronic education products, bringing learning The upgrade of methods and the major changes in the education market have made education more intelligent, personalized and efficient. On September 19, JD.com released the "2023 AI Tutoring Machine Trends and Interesting Illustrations", pointing out that AI tutoring machines have become a new necessity for family education. First- and second-tier cities and coastal cities have become the main growth force of smart audio-visual products. At the same time, intelligent interaction, defect checking and AI functions such as leak-proofing and teaching students in accordance with their aptitude have attracted more and more attention from parents. In addition, healthier "eye protection" functions are also one of the important considerations for parents when purchasing products.

AI tutoring machine has become a new necessity for family education, and eye protection is also one of the key considerations for parents

In recent years, as a key carrier to promote the digital development of education, intelligent educational hardware has entered the fast lane of development. Efficient education methods have become the public's expectation. Demand continues to grow, and the market size of AI tutoring machines has also steadily increased. JD.com’s “Illustrated Book” shows that among JD.com’s electronic education products, the turnover of early education and educational products increased by 524% year-on-year, the turnover of repeaters increased by 188% year-on-year, the turnover of learning machines increased by 60% year-on-year, and the turnover of electronic dictionaries increased by 54% year-on-year. (Among them, dictionary consumption will account for more than 70% of the electronic dictionary category in 2023). It can be seen that as the trend of intelligent learning becomes more and more prominent, audio-visual education products are gradually becoming a new necessity for current family education.

With the support of AI functions, electronic education products have made a qualitative leap in terms of functionality and experience. Compared with parents, AI tutoring machines can help children learn more professionally, and they are available year-round, gradually becoming the first choice for parents when purchasing learning supplies. At the same time, the AI ​​tutoring machine also has powerful functions such as cognitive large models, allowing children to achieve a truly intelligent and personalized precise learning experience in terms of interactive assistance, intelligent training, in-depth guidance and guidance analysis, greatly improving learning efficiency. and effect. According to the "Illustrated Book", from July to August 2023, the transaction volume of tutoring products with AI functions increased rapidly by 128% year-on-year

In recent years, the incidence of myopia among primary and secondary school students has increased year by year. Therefore, how to protect children's eye health while studying has become a focus of parents' attention. When choosing smart education products, whether they have eye protection functions has become an important consideration. According to data from JD.com, the "Illustrated Book" shows that sales of eye protection learning machines increased by 80% year-on-year, and sales of eye protection desk lamps increased by 30% year-on-year. The back-to-school season is the peak time for parents to buy learning equipment. When purchasing a learning machine on JD.com, the search volume for the keyword "eye protection" increased by 800% compared to the end of the first semester at the end of June, which has become an important factor in the consumption of audio-visual hardware products

Mothers are more enthusiastic about trying new AI technologies, while grandparents pay more attention to the importance of education

Parenting education has always been a difficult problem for young and middle-aged people. Between work and life, education occupies the main energy of this group. According to the "Picture Book", among the age distribution of users who purchase AI tutoring machines, young and middle-aged people are the main consumer group. People aged 26-45 account for more than 50% of their consumption. Among them, the 26-35 and 36-45 age groups accounted for 37% and 53% respectively, which is much higher than other age groups. In terms of the growth rate of consumption amount, the middle-aged and above group with stronger economic strength has seen significant growth, and they are more inclined to invest more in their children’s education. Among them, the 36-45-year-old group accounts for 79%, the 46-55-year-old group and the 56-year-old and above group account for 66% and 63% respectively, which is higher than the 16-35-year-old group

Regarding children’s learning issues, mothers are more concerned about “new AI technology” and are more willing to try new experiences. Among users who purchase AI tutoring machine products, 55% are women and 45% are men. Parents in different regions also pay different attention to AI tutoring machines. According to data from JD.com, the penetration rate and growth rate of AI tutoring machines in large cities and coastal areas such as Zhejiang, Guangdong, and Jiangsu are higher than those in Sichuan, Beijing, Hubei and other places. In terms of innovation in family education, the "education majors" are leading the way

At the same time, the "Illustrated Book" also reflects an interesting phenomenon. The phenomenon of "separate generations" between elders such as grandparents and children and children is not only reflected in daily life, but also evident in family education. Data shows that the consumption growth rate of elders over 56 years old exceeds 63%, and their awareness of purchasing learning machines for their grandchildren has increased significantly.

Four new AI functions are favored by parents, from efficiency to personalization

With the empowerment of AI, AI tutoring machines have become a good helper for parents. Specifically, teaching in accordance with aptitude, massive content, checking and filling gaps, and intelligent interaction have become the four new AI functions most favored by parents.

As the main learning scenes of current students return to school and family, the status and role of family scenes in the education of students aged 3-18 have become more and more important in recent years. In the busy modern society, ample time is squeezed out for tutoring and protection Efficient learning for children is a common problem that parents face when educating their children. AI tutoring machines can help parents achieve one-to-one personalized and precise teaching, teach students in accordance with their aptitude, and customize learning plans according to their children's learning conditions, reducing their children's learning burden, learning more efficiently, and better realizing the goal of "thousands of people and thousands of talents" family Education.

In family tutoring, rich and high-quality learning content is the focus of parents. The AI ​​tutoring machine is equipped with a large-capacity high-quality question bank, covering all subjects including mathematics, English, physics, chemistry, biology and other textbooks from primary school to high school. It can easily complete pre-class preview and post-class review, making children's knowledge more solid. When the child completes the homework, the AI ​​tutoring machine can also perform in-depth corrections in a timely manner, reviewing word for word, achieving accurate comments and improving writing skills, quickly diagnosing weak points in knowledge, and achieving "accurate learning", thereby quickly improving the child's academic performance

More importantly, compared to the boring teaching mode, the AI ​​tutoring machine uses AI teachers’ interactive teaching to simulate the real teaching environment. Spoken language accompaniment, reminders to take notes, etc. can help students better understand and master new knowledge. , helps parents reduce tutoring pressure, accompanies children throughout their learning stages, effectively improves children's learning efficiency and learning autonomy, and allows children to learn and grow through fun and immersive learning experiences.

As the main channel for consumers to renew computer digital products such as AI education hardware, JD.com will launch the AI ​​Tutoring Machine Category Day event on September 19th. Open the JD.com APP and search for "Parent Saviour" to get directly to the venue with one click. Smart AI tutoring machine products Get 50 off for purchases over 1,000 and 10 off for purchases over 2,000. You can also enjoy a 180-day exchange-only service, allowing children to learn easily and parents to save time and worry.

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