What is a virtual running order?

Virtual ordering refers to the behavior of sellers on e-commerce platforms to improve the ranking and exposure of products on the platform through false transactions, fictitious sales and reviews, thereby attracting more real consumers to buy. . The main reasons for the occurrence of virtual running orders are: 1. The competition on e-commerce platforms is fierce, and sellers adopt unfair means to increase the exposure and sales volume of their products; 2. The platform evaluation system is unreasonable and overemphasizes sales volume and evaluation, causing sellers to Pursuing short-term interests; 3. Inadequate supervision, the platform does not crack down on false transactions and fraudulent orders, etc.

Virtual running orders refer to sellers on e-commerce platforms using false transactions, fictitious sales and reviews to improve the ranking and exposure of products on the platform. degree, thereby attracting more real consumers to purchase. This behavior violates the regulations of the platform, is unfair to other sellers who operate honestly, and harms the interests of consumers. The main purpose of virtual running orders is to increase the sales volume and ranking of products, thereby attracting more real consumers.

There are many forms of virtual order running, such as seller A and seller B brushing each other’s orders to increase each other’s sales and reviews; seller A asks friends or family to buy their own goods and then give them good reviews; seller A Provide discounts or rewards to consumers, require consumers to give favorable comments after purchasing goods, etc. Virtual running orders not only harm the level playing field of the platform, but may also cause consumers to purchase products of poor quality. Therefore, e-commerce platforms need to take measures to combat virtual ordering, such as strengthening monitoring and strictly punishing illegal sellers. At the same time, consumers should also be vigilant and be cautious about fraudulent orders and overly exaggerated product descriptions.

The main reasons for virtual running orders are as follows:

Competition on e-commerce platforms is fierce, and sellers adopt unfair means in order to increase the exposure and sales of their products.

The platform evaluation system is unreasonable and overemphasizes sales and evaluation, leading sellers to pursue short-term interests.

Supervision is weak, and the platform does not crack down on false transactions and fraudulent orders.

Consumers have insufficient ability to identify product information and are easily misled by false information and exaggerated propaganda.

Virtual order running has had a negative impact on e-commerce platforms, sellers, consumers and the entire society:

It damages the platform’s fair competition environment, reduces the platform’s credibility, and affects Other sellers who operate honestly.

Consumers purchase products of poor quality, which affects their shopping experience and harms their rights and interests.

It leads to a waste of social resources and is not conducive to the healthy development of social economy.

In order to combat virtual order running, e-commerce platforms can take the following measures:

Improve platform rules, clearly prohibit virtual order running, and strengthen enforcement against violations. The intensity of punishment.

Strengthen technical monitoring and promptly discover and handle false transactions and fraudulent orders through technical means such as big data and artificial intelligence.

Raise the threshold for sellers to enter, strictly review the qualifications and reputation of sellers, and prevent unqualified sellers from entering the platform.

Carry out consumer education to improve consumers’ ability to identify product information and prevent consumers from being misled by false information and exaggerated propaganda.

In short, virtual order running is an act of unfair competition, which has had a negative impact on e-commerce platforms, sellers, consumers and society. E-commerce platforms need to take effective measures to combat virtual order-running behavior, maintain a fair competitive environment on the platform, protect consumer rights and interests, and promote the healthy development of the social economy. At the same time, consumers should also be vigilant, be cautious about fake orders and over-exaggerated product descriptions, and jointly resist virtual ordering.

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