BMW reveals next-generation electric vehicle plans based on "Neue Klasse" platform

News on September 2, BMW today released a new pure electric concept car called Vision Neue Klasse, claimed that this naming represents the coming of a new era for BMW.

This one is called Vision Neue Klasse’s pure electric concept car demonstrates BMW’s innovative power in the field of electric vehicles. According to BMW officials, this name symbolizes a new stage of development of the brand and marks BMW's vision and commitment to the future.

At the same time, BMW also disclosed for the first time a basic platform called "Neue Klasse", which will become the basis for BMW's future electric vehicles. According to BMW’s plan, the first batch of electric models based on this platform will begin series production in 2025. Adrian van Hooydonk, head of BMW’s design department, said: “The design of Neue Klasse combines classic BMW style with avant-garde elements, giving people a feeling of directly crossing a generation." He also emphasized that the design concept of this concept car will become the core of future Neue Klasse models, showing a fresh, elegant and timeless design style. These new models are expected to Launched between 2025 and 2027

# In terms of exterior design, this concept car has many similarities with the i Vision Dee concept car previously unveiled at CES , but closer to the appearance of a production car. The car also applies E Ink technology can display welcome special effects below the car window. In addition, design elements such as BMW's classic double-kidney grille and Huo's corners have also been retained and innovatively interpreted. Whether the appearance is beautiful or not still varies from person to person.

In terms of interior design, this concept car uses a suspended central control screen and a unique cross-shaped steering wheel, highlighting the sense of modernity and technology. It is expected that the "advanced head-up display system" previously demonstrated on the i Vision Dee concept car will also be applied in this car, enabling projected content to be covered on the windshield. The design of the entire center console is smooth and concise, emphasizing the sense of the future

According to the editor’s understanding, according to BMW’s future product plans, the Vision Neue Klasse concept car is expected to become the successor of the BMW 3 Series models, or apply its design elements and technologies to future mass-produced models. This shows that BMW has taken an important step in the field of electric vehicles and will continue to lead the design and technology development direction of future cars

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