Douyin: Posting specific content such as AI generation and fictional plots must proactively add logos, otherwise your account will be banned

News on September 8th, Douyin announced today that "it is necessary to proactively add logos when publishing specific content", encouraging creators to respect facts and publish objective and true information, At the same time, for specific information, sufficient description should be provided in the form of "content identification".

The announcement stated that "content identification" refers to the additional explanation that Douyin creators use the capabilities provided by the Douyin platform to actively add explanations to the content when publishing content. This description will be displayed in the form of a logo below the corresponding content. Adding content identification is designed to provide additional information for the content and reduce the user's understanding cost.

Douyin stated that in order to standardize the use of content identifiers, provide users with comprehensive and effective information supplements, and create a good community environment, Douyin has adopted the "Internet User Account Information Management Regulations" and "Douyin Community Self-Discipline" Convention and other relevant laws, regulations and platform rules, and formulate the "Content Marking Usage Specifications". According to the regulatory requirements, when users publish content involving fictional plots or professional behaviors, they need to add corresponding logos to help users better identify them. The specific situation summarized by this site is as follows:

• 1. When publishing relevant content involving domestic and foreign current affairs, public policies, and social events, if it is self-produced and disseminated, the shooting time and location must be added, and if it is quoted For content published by other users, citation sources must be added to help users determine the authenticity and timeliness of the event.
• 2. When publishing content generated by artificial intelligence (AIGC), need to add the statement "Content is generated by AI" to help users distinguish virtual from real.
• 3. When publishing content involving fictional plots, must add the label "Scenario interpretation, for entertainment only" to help users distinguish fictional content from real events.
• 4. When publishing content involving professional behavior, you need to add the label "Professional behavior, please conduct it under the guidance of professionals" to avoid other users following suit and causing physical harm.
• 5. When publishing content that causes mild discomfort, you need to add the label "May cause discomfort, please watch with caution". At the same time, the platform will prevent such content from being distributed to specific groups with weak tolerance.

The announcement stated that if the creator fails to add the logo in accordance with the "Specifications", or adds the logo incorrectly, the platform will prompt the creator to add it, and may restrict the dissemination of relevant content until the logo is added correctly. For those who repeatedly fail to add or add incorrectly, the platform will punish the account based on the circumstances of the violation and the impact caused, including but not limited to canceling contribution permissions, canceling profit-making permissions, erasing account fans, banning accounts, etc. .

The above regulations have been implemented on September 8, 2023. Douyin calls on creators to proactively add content identification when publishing relevant content, and work with the platform to maintain a healthy and orderly platform environment.

The following is Douyin’s official Q&A:

1. Why do you need to add content identification to your works?

• Trust: Providing more background information can increase the transparency of the content. Users can better understand the work, and it is easier for creators and works to gain trust.
• Safety: For content that may be potentially risky or misleading to users, appropriate warnings and prompts can increase users' sense of security.
• Responsibility: This helps creators and platforms jointly establish a responsible community atmosphere and avoid misleading and misunderstandings.

2. When publishing content related to current affairs, public policies, and social events at home and abroad, how to specifically add content identification?

• It is a self-photographed photo. You need to add the shooting time and location. If it is old news, the time and place where the incident occurred shall prevail.
• If you quote content published by others, you need to add the source of the citation. Among them, if a creator quotes content published by other users on the Douyin platform, he or she needs to select the corresponding content from his or her own browsing history; if a creator quotes content from non-Douyin platform, he or she needs to select the "off-site" logo.

3. What are the other contents that need to be marked?

• Artificial intelligence-generated content refers to videos, images, texts and other content automatically generated using generative artificial intelligence technology, including but not limited to: AI-synthesized real-person videos, AI public figures, AI cartoons Animation, AI scenery, etc.
• Fictional plot content refers to content created by the creator through plot interpretation, which is not a real event and may cause misunderstandings among users and the public.
• Professional behavioral content refers to content that demonstrates behavior that requires specific knowledge, skills, training or qualifications to be carried out safely. When ordinary users follow this type of behavior, it may bring safety risks such as physical injury, including but not limited to: high-risk sports activities such as diving and rock climbing, engineering and construction-related behaviors such as architectural design and circuit production, chemical experiments, biological experiments, etc. Experiments and other scientific experiments.
• Mildly disturbing content refers to content that does not violate relevant laws, regulations and platform rules, but may cause discomfort or concern to some users, including but not limited to: mildly bloody or violent scenes, medical images, insects or reptiles, dirty environments, excessively distorted images, strong flashing lights, loud noises.

4. Will the logo added by the creator affect the traffic of the work?

The platform will not restrict the flow of works because creators correctly add logos in accordance with specifications. However, if the content violates other laws, regulations and platform regulations, the platform will still deal with it in accordance with the corresponding rules, and will not be exempted by adding a logo.

5. If the content meets the requirements of multiple logos at the same time, do you need to select multiple logos? Which one should be chosen first?

Currently, only one logo can be added to the same video. When the content meets the requirements of multiple logos at the same time, it will be added according to the following priorities:

• Prioritize whether it is for publishing domestic and foreign current affairs. , public policy, and social events-related content, if so, give priority to "adding the shooting time and location", followed by "adding citation sources".
• For other content, the priority of adding labels is: artificial intelligence generated content > fictional plot content > professional behavior content > slightly disturbing content.

6. In which channels can creators add logos?

Currently, the platform provides two ways to add:

• When publishing a work, select [Publication Assistant Independent Identification] -> Go to Identification -> Select the type that needs to be identified. Currently, this function is available in During testing, it is available to some users.
• When the platform detects "no logo added" or "wrong logo added", it will remind you through [System Notification], and the creator can add it through the system notification channel.

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