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According to news on September 1, aigo Patriot GT8 smart watch once again set a new historical sales record on Chinese Valentine's Day, with single-store sales exceeding 10,000 units in a single day, which is eye-catching. This smartwatch has once again created a new milestone since its annual sales exceeded one million units, demonstrating its outstanding performance in the field of smart wearable devices.
aigo Patriot GT8 smart watch has received widespread attention due to its unique market positioning and price strategy. It is understood that GT8 was initially mainly targeted at middle-aged men in the sinking market, but as time goes by, more and more young small-town women have also become loyal users. This is not only due to its excellent performance and reasonable price, but also because it perfectly meets the needs of Chinese Valentine's Day gifts, becoming an ideal choice for your boyfriend
aigo Mr. Chen, the person in charge of Patriot GT8, explained that although there are many products in the smart watch market, the prices of most brands remain high, and the monthly income of Chinese consumers is generally not high. Therefore, pricing the product at the level of 398 yuan, so that consumers can buy a smart watch with a day's salary and experience smart life on the wrist, is the original design intention of the product.
In addition to price strategy, aigo Patriot GT8 also focuses on product performance and appearance design. This smart watch uses a round dial, which is in line with the aesthetic habits of most people, and is especially suitable for small-town male users aged 25-40. Its appearance is inspired by supercars, with a smooth shape, and the color and resolution of the 1.5-inch round full touch screen have reached the extreme. In addition, GT8 is also equipped with a low-power PPG bio-tracking optical sensor, which supports multiple sports modes and comprehensive sports scenes, as well as an NFC module and magnetic wireless charging function. It can stand on standby for nearly 7 days when fully charged.
Overall, aigo Patriot GT8 has successfully filled the market gap and stood out with its excellent user experience and product performance, coupled with the value-for-money pricing of 399 yuan. It is understood that the Douyin channel accounts for 65% of its sales, making full use of Douyin's advantages as an interest e-commerce platform to meet the needs of consumers.
At the same time, the success of aigo Patriot GT8 is also attributed to its precise control of channel and brand operations. As global health awareness increases, smartwatches have become an ideal choice to meet consumers' health monitoring needs. Therefore, the Hechuang Project team will continue to expand the product line to meet the needs of different consumers, including younger users and female users. In addition, they also plan to enter the field of men's personal care and provide their users with more quality-price-effective products, and razors will become one of the important products.
aigo Patriot firmly believes that by adhering to product-centricity and providing excellent services, we will continue to win market recognition. Against the background of health economy and smart technology, GT8’s success is replicable. In addition, the overseas version of this product has been put on the schedule, which indicates that aigo patriot will help China's wearable industry go global and promote the transformation of Made in China into Intelligent Made in China.
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