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Beijing Benz announces the suspension of production at two major factories: the strategic adjustments behind it

王林
王林forward
2023-09-19 08:13:07679browse

Beijing Benz has recently received news of major adjustments. Their two manufacturing plants in Daxing and Shunyi have suspended production. This move has attracted widespread attention in the industry. According to my understanding, there are profound strategic considerations behind this change.

Beijing Benz announces the suspension of production at two major factories: the strategic adjustments behind it

Beijing Benz’s Daxing factory has long been the GLA-class, The main production base for A-class, GLB-class, E-class long wheelbase version, C-class long wheelbase version and other models. However, the latest news shows that the factory plans to suspend production for more than 40 days in order to cope with product transformation. The production task of the next generation CLA model will be taken over by the Daxing plant, but this requires the transformation of the existing MFA platform into a new MMA platform to adapt to the needs of the future electric vehicle market.

Beijing Benz announces the suspension of production at two major factories: the strategic adjustments behind it

Rewritten content: On the other hand, the reasons for the shutdown of the Shunyi factory are more complicated. According to reports, the Shunyi factory has produced a number of electric models, including GLB-class, EQA, EQB, EQC, EQE, etc. However, the sales performance of these electric models was not satisfactory, leading to the suspension of production at the factory. This situation is considered a "transformation failure" and also implies that Mercedes-Benz faces some challenges in the field of electric vehicles

Beijing Benz recently released the CLA-class concept car at the Munich Auto Show. This car is developed based on the new MMA platform and aims to turn the advanced technology of the VISION EQXX concept car into reality. The concept car is equipped with an advanced and efficient electric drive system that can achieve a cruising range of more than 750 kilometers (WLTP operating conditions). At the same time, it uses an 800-volt electrical architecture and supports 250 kilowatt DC fast charging, which can add 400 kilometers of cruising range in just 15 minutes of charging. This display shows that Mercedes-Benz is actively responding to the trend of electric vehicles and plans to gradually produce mass-produced models of the MMA platform around the world

Beijing Benz announces the suspension of production at two major factories: the strategic adjustments behind it

This strategic adjustment of Beijing Benz triggered There’s a lot of talk in the industry about the future of car manufacturing. The rapid development of electric vehicle technology and changes in market demand are driving automakers to re-evaluate their products and production lines. Beijing Benz's move may be to better meet the needs of the future automobile market, but how to smoothly implement this strategic adjustment will be an important challenge. We will continue to pay attention to the future development of Beijing Benz and see how they adapt to this changing automobile industry.

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