BlueFocus releases the marketing industry model "Blue AI" to reconstruct the new industry landscape through human-machine collaboration

BlueFocus Al² strategy has entered a new stage and released the Blue AI industry model. Pan Fei, CEO of BlueFocus Group, said at the press conference that seizing AI opportunities will bring BlueFocus closer to a global technology company. In the future, we will continue to iterate and make progress in three aspects: First, change production efficiency and methods to fully empower our business. We have achieved phased results, with the employee penetration rate basically reaching 100% and the business utilization rate reaching 70%. . Second, create new models and capabilities, including but not limited to increasing the ratio of AI-native content, improving the ease of use and leadership of industry models, and creating new generative advertising forms. Third, create super individuals and organizations in the AI ​​era, and use new paradigms to reconstruct all aspects of the blue cursor

The content that needs to be rewritten is: Pan Fei is blue CEO of Cursor Group

As the overall implementation framework of Blue Cursor AI² strategy, Blue AI will cooperate with Microsoft Cloud, Baidu and Zhipu AI, using their underlying models as technical support and infrastructure. At the same time, Blue AI also integrates Blue Cursor’s professional work model and content accumulation, aiming to reshape the work paradigm of the marketing industry and lead the marketing industry into the intelligent era of human-machine collaboration

driven by professionalism Industry model Blue AIAccelerate human-machine collaboration

Under the wave of generative AI, a new round of scientific and technological revolution and industrial transformation are developing in depth, and marketing transformation is accelerating. , Blue Cursor quickly laid out its plans, released the AI² strategy, fully embraced AIGC, and created a new production method of AI content. In the first half of the year, more than 70% of BlueFocus's customers have used generative AI-related services, about 20% of customers have used it extensively and brought in a certain amount of income, and the overall business efficiency has improved by about 30%.

Now, under the AI² strategy, BlueFocus relies on profound marketing accumulation and content accumulation, long-term R&D investment and technology accumulation, and the support of underlying technologies such as large models and cloud services to officially launch the marketing industry Model Blue AI has achieved a rapid start in the AI ​​era.

Blue AI industry model leader Li Linbo

“The construction direction of Blue AI is to drive AI professionally, deeply apply the ability of large models, and transform traditional operations into The professionalism of people in the process is gradually transformed into an iterative process of human-machine collaboration." Li Linbo, head of Blue AI industry model, introduced at the press conference, "Blue AI focuses on the three main vertical scenarios of content generation, thinking assistants, and experience innovation, creating a It has achieved three integrations: integrating large models and private data scheduling, integrating specific scene data into large models, integrating global audience analysis and personalized social media creation, integrating AI creative generation and creative scene derivation, and realizing specific human-machine collaboration methods. Integrate into big models."

As an industry model that better understands brands and consumers, Blue AI inspires creative content in specific marketing scenarios, bringing brands closer to consumer needs, whether it is overseas localization or domestic personalization For needs such as planting grass, Blue AI will have a better insight into user needs, greatly improving the efficiency of localized content analysis and the praise of grass planting. As a creative assistant, Blue AI provides high-quality AI creative derivative content that is more in line with the marketing field through professional accumulation of models and processes, covering multi-tasks, multi-scenarios, and changing functional requirements, avoiding repeated "drawing cards"-style production, and significantly Improve the effectiveness of content creation. In the future, Blue AI will focus on AI-native interactive innovation, bringing brands closer to consumer participation, reshaping users' consumption decisions, and gradually forming a production model of human-machine collaboration and co-creation.

In the application process of Blue AI, it is worth paying attention to the specific collaboration methods between people and models, such as workflow and content resources, which will continue to accumulate and form an iterable industry model. These accumulated paths and assets will also become BlueFocus’s unique model resources, continuously providing support for BlueFocus’s marketing capabilities and professional advantages, further promoting business growth, and accelerating the transformation of the business model in the marketing industry

Working with TOP large models to build an industry ecology and reconstruct a new industrial pattern

Fully embracing AI and jointly exploring a new paradigm of AI creation, Blue Cursor has taken the first step in the era of AI large models Small steps. As an industry model between the general large model base layer and the more specific AI application service layer, BlueAI has connected with multiple TOP partners to establish a complete industry ecosystem.

At the bottom of LLM, BlueFocus has launched special co-creation cooperation with Baidu, Zhipu Huazhang, Microsoft (China), etc. to explore the combination of large models and the marketing industry; at the MaaS layer, BlueFocus has cooperated with Alibaba Cloud, Tencent Cloud, Huoshan Cloud, Microsoft Cloud, etc. cooperate to practice the deployment, delivery and resource support of AI applications. Relying on MaaS ecological partners, BlueAI will achieve better understanding of vertical needs, better knowledge search and application, better summary output and feedback, and better model creation.

Baidu Group Vice President Yuan Foyu

At the press conference, Baidu Group Vice President Yuan Foyu said that the industry model is closer to customers. Companies like BlueFocus with industry expertise will usher in huge opportunities with the support of large models. He emphasized that the era of large models requires more ecology, cooperation and division of labor to jointly create value for customers. Baidu is committed to promoting inclusive AI in thousands of industries and is willing to provide solid technical support to ecological partners. He believes that with the empowerment of Blue AI, Blue Cursor will continue to iterate and develop to achieve real changes in the AI ​​era. He very much looks forward to having companies like BlueFocus in all walks of life to conduct more in-depth exploration and practice in the field of AI and promote the development and progress of the entire industry

Pan Fei issued cooperation letters of appointment to AI Talk History and Maiju

In addition to large model partners, BlueFocus is also building a super individual ecosystem. As one of the important foundations of Blue AI, super individuals who are quickly embracing AI are being seen and discovered. At the press conference, Pan Fei, CEO of BlueFocus Group, issued cooperation letters of appointment to AI Talk History and Maiju. They became the first batch of super individual partners of Blue AI. Their aesthetic, technical, creative and other characteristics will allow AI to play a greater role. energy, inspiring a broader space of imagination. At the same time, the prototype of Blue Cursor's industrial ecology around AI is rapidly taking shape.

BlueFocus Group Chairman Zhao Wenquan

In this wave of AI, large models are continuing to be implemented in all walks of life, bringing new opportunities to the AI ​​era Imagination also opens up a broader development space for the marketing industry. As a leading industry model in the marketing field, Blue AI will change traditional marketing operations, accelerate cost reduction and increase efficiency, and will also promote asset construction and precipitation in the marketing industry in the AI ​​era. “The implementation of Blue AI allows us to see the infinite possibilities of AI technology in the marketing industry. This is the beginning of Blue Focus’ full-speed sprint towards the AI ​​era.” Zhao Wenquan, chairman of Blue Focus Group, said, “Standing on the verge of the explosion of generative AI At this point, AI service capabilities have penetrated into the broader real economy and will promote technological innovation, industrial upgrading and productivity leaps. Embracing the dividends brought by AI technological changes will not only bring Blue Cursor to a new stage, but also realize marketing The industry's business model has been restructured and entered a new industrial landscape."

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