Apple announces iPhone 15 Pro and iPhone 15 Pro Max, improved cameras, titanium design, and more

Apple today announced its latest flagship smartphones, the iPhone 15 Pro and iPhone 15 Pro Max. Featuring a titanium design, action button, advanced camera upgrades, and A17 Pro chip, the new model will be available for pre-order starting on 22/15, with general availability starting on on

Titanium Design and Display

The new model is made from aerospace-grade titanium, making it Apple’s lightest Pro model ever. They boast chiseled edges, customizable action buttons that replace the single-function switch for switching between Ring and Silent, and a Super Retina XDR display with always-on and ProMotion technology.

Revolutionary Camera System

The new model features a 48MP main camera with support for 24MP default, focus and depth control, Night Mode and Smart HDR. They also feature telephoto cameras with 15x optical zoom on the iPhone 3 Pro and 15x optical zoom on the iPhone 5 Pro Max. These features allow users to take portraits without switching to portrait mode and adjust the focus point later.

A17 Professional Chip

The A17 Pro chip is the industry’s first 3nm chip. It comes with faster CPU, Neural Engine and GPU. It supports hardware-accelerated ray tracing, AV1 decoding, USB 3 speeds, and video output up to 4K with resolutions up to 60 fps HDR. This enables a higher level of gaming experience with console games like Resident Evil Village and Death Stranding.

Added Features

New models support Wi-Fi 6E, Threads, Pinpoint Finder with Find My Friends, roadside assistance via satellite, and Emergency SOS. They come pre-installed in iOS 17 and offer new features like contact posters, live voicemail, diary, standby and more. In line with Apple's commitment to environmental sustainability, the new models are designed to use more recycled materials and less plastic.

Pricing and Availability

• iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro starts at $999 (U.S.) or $41.62 per month (U.S.), available in 128GB, 256GB, 512GB, and 1TB storage capacity. iPhone 15 Pro Max starts at $1,199 (US) or $49.95 (US) per month with 256GB, 512GB, and 1TB storage capacities.

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