It is reported that Xiaomi’s ecological chain structure has been adjusted: a sweeper department has been established, and the deputy general manager of the ecological chain department will lead the team.

News on the afternoon of September 14th, Sina Technology exclusively learned that Xiaomi’s ecological chain department has recently undergone structural adjustments. The intelligent hardware department, sweeper department and other departments were newly established.

It is worth noting that in this adjustment, the sweeper will become a separate department. Previously, sweepers were part of the product line of the Cleaning Appliances Division, which means that the status of this category in Xiaomi’s ecological chain has been improved.

It is reported that the sweeper department is concurrently headed by Chen Weiyang, deputy general manager of the ecological chain department, and reports to Chen Bo, general manager of the ecological chain department. In addition, Chen Weiyang also serves as the head of the R&D Department of the Ecological Chain Department.

Xiaomi initially cooperated with Stone Technology, a company in the Xiaomi ecological chain, and launched the Mijia sweeping robot in August 2016, priced at 1,699 yuan, starting a cost-effective battle in the sweeping robot industry. Subsequently, with the independent listing of Roborock Technology, Xiaomi has further expanded its cooperation with Xiaomi ecological chain companies Yunmi, Zhuimi and others in the category of sweeping robots. People familiar with the matter told Sina Technology that this adjustment is intended to re- Sort out the categories of the ecological chain. After the adjustment, sweeping robots are also among the key categories, which means Xiaomi will invest more in the sweeping robot category.

However, Xiaomi’s relationship with ecological chain companies has always been very complicated, and it is both a partner and a competitor in some key product categories. According to data from Aowei Cloud, as of August this year, in terms of sales in the online market for sweeping robots, Ecovacs ranked first with a 31.8% share, Roborock ranked second with a 20.2% share, and Xiaomi ranked second with a 17.5% share. % share ranked third, Cloud Whale ranked fourth with 8.8% share, and Zhuimi ranked fifth with 8.2% share

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