TikTok launches e-commerce business 'TikTok Shop' in the United States

Today, TikTok’s official website announced the official launch of the e-commerce service TikTok Shop (hereinafter referred to as TikTok e-commerce) in the United States

According to reports, TikTok e-commerce has been tested among American TikTok users for several months. After the official launch, in addition to short videos and live shopping, TikTok e-commerce has also launched a series of services for merchants and creators, including product display pages, malls, and "affiliate programs" that connect merchants and creators. At the same time, TikTok e-commerce has also launched a "Fulfilled by TikTok" program to help merchants store, select, package and deliver goods, and has cooperated with third parties to develop a secure payment system

In addition, TikTok also plans Further expand the launch scope of the "mall" entrance. On TikTok’s homepage, merchants and products will be able to get more exposure opportunities. Currently, 40% of American TikTok users can find the "Mall" entrance on the interface. It is expected that in early October, all American users will be able to see the existence of the "Mall" on the homepage

▲TikTok official website

This site noticed that TikTok e-commerce first started testing in Indonesia in 2021, and then successively launched it in the UK, Malaysia, Thailand, Vietnam and other markets online. This launch in the United States is another important step for TikTok e-commerce.

TikTok told the media that during the testing phase, 200,000 merchants in the United States have settled in TikTok e-commerce. Among them, many well-known brands such as L'Oréal, Benefit, Olay and e.l.f. have joined or are planning to join TikTok Shop. In addition, more than 100,000 TikTok experts participate in TikTok e-commerce services. TikTok said that in a survey, 70% of users said they discovered new brands and products on TikTok, and 83% said TikTok played a role in their purchasing decisions.

According to the logistics solution proposed by TikTok, TikTok Shop will be responsible for product inventory, selection and packaging, and then transport merchants’ products to customers.

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