Spotify plans to roll out free audiobooks to Premium members

News from this website on September 9. According to the Wall Street Journal, people familiar with the matter revealed that Spotify is working with some of the largest publishers in the United States to launch a pilot program and will provide free audiobook trials to Premium members. Subscribe Readers can enjoy up to 20 hours of listening time per month, which is scheduled to go online in the next few months.

This site noted that Spotify spent $123 million to acquire audiobook platform Findaway in 2022, adding approximately 300,000 titles last year. Spotify is using free trials to gauge customer interest in listening to audiobooks.

After acquiring Findaway, Spotify changed its model and no longer charged 50% commission, while the Findaway platform charged 20% royalty. However, the company changed its pricing and canceled the Findaway fee when users purchase audiobooks through Spotify. distribution fees.

Data disclosed by Wordserated shows that Spotify is challenging Amazon’s audiobook platform Audible, which occupies 63% of the audiobook market share.

Last year, Spotify CEO Daniel Ek said: "We believe there will be a huge opportunity for audiobooks in many different formats."

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