Car sales being surpassed by SUVs, does this mean the end of the car era?

Buy an SUV or a sedan? People in the past did not have such doubts, because there was a deep gap between cars and "jeeps". There were also practical family cars such as pickup trucks and vans. The model design and positioning were very obvious. Ordinary families would buy cars. That's it.

However, consumers’ consumption concept of “both want and want” has broken the barrier of “obvious division of labor” between models.

Want the urban nature of a car, but also want the large space of a pickup truck and a "Jeep". The urban "Jeep" that combines the two, the SUV, appeared. Everyone has also seen the subsequent development. SUVs account for most of the family car market, so that they have reached a position that no MPV, sedan, pickup truck, or off-road vehicle can shake.

SUV is not a professional in a certain field, it is a representative of multi-functional vehicles. If we insist on saying that it is professional, then SUV is aimed at multi-functional "professional households". There are only a few ordinary families in China who can afford two cars, so SUV has more room for development. Rewritten into Chinese: SUVs are not experts in a certain field, but are representatives of multi-purpose vehicles. If you have to say it is an expert, then SUV is a "professional" that focuses on multi-functions. In China, only a minority of ordinary families can buy two cars, so SUVs have greater room for development

(Picture from Cadillac)

Most car companies, including new car-making forces that have just started in recent years, have not hesitated to focus on SUV models to cater to the mainstream market with greater potential

Every year, many car manufacturers launch a large number of SUV models to replace the existing sedan market

Sports car manufacturers are also affected by the mainstream market and begin to produce SUV models, such as the Bentley Bentayga , Porsche Cayenne, Lamborghini Urus, etc. These models were contrary to the spirit of supercars, but they became their main sales products and helped them reverse their loss-making situation

Yes, Ferrari emphasized that they would never produce SUVs, but they launched a similar New product for SUV. Although Ferrari insists on calling it a FUV, or "Ferrari Utility Vehicle," it is actually an SUV. No matter what they say, we all get it

(Picture from Ferrari)

The strong “direction-right” impact of SUVs Next, it is expected that the national SUV sales will further increase by 6.4%, and its dominance will be further strengthened

"Big, simple and easy to use",SUV is neither simple nor simple

There is a group of people around Xiaotong who dislike SUVs. Their reasons are very simple and clear - cars look good, and they usually don’t need to consider the riding experience of other passengers.

No matter you How to sell them the countless benefits of SUVs, and their bottom line for cars will never waver

(Picture from Wenjie)

## The reason why #SUV was born is very simple, it is to become a considerate big padded jacket for consumers. The core concept is "big, simple and easy to use". This consumption trend is the common language of the Chinese, American, and European markets, and it also just illustrates the versatility of SUVs on a global scale, satisfying everyone’s best choice of “both wants and needs”

Tesla The first generation of Model 3, the first affordable model, was released on April 1, 2016. It reached the milestone of global delivery exceeding one million by the end of the second quarter of 2021, and it only took 5 years to go from 1 to 1 million vehicles.

After the launch of Tesla Model Y in March 2019, its growth rate surpassed that of Model 3 in one fell swoop. It has experienced quarter-on-quarter growth in the past 11 quarters, and it will become the fourth best-selling car in the world in 2022.

If growth continues at this rate, Model Y will soon surpass Model 3 and become Tesla's best-selling electric car

(Picture from Tesla)

In addition to the sports characteristics of Model 3, Model Y has more ample driving space and is suitable for family use scenarios.

Model Y combines two unrelated elements, coupe and SUV, to a certain extent. Models that are both family-friendly and sporty will undoubtedly have a larger audience, Xiaotong thinks so.

Xiaotong interviewed a loyal fan of SUVs. He believed that the space of a vehicle is very important for a car. He usually travels with relatives and friends so that they can enjoy a more comfortable riding space. And when he doesn't need to carry passengers, he can fold down the rear seats to turn the vehicle into a minivan. In short, the bigger the space in the vehicle, the better. You shouldn’t regret not having enough space when you need it

A colleague who bought a Lynk & Co 03 revealed to me privately that he had considered an SUV before buying the car, but because his parents did not live in the same city, he rarely needed to carry passengers, so he turned to pay more attention to sports performance. and controlled cars

It can be said that people who plan to buy or have bought a car have more or less considered the feasibility of an SUV. Regardless of whether they ultimately purchase it or not, most consumers will consider SUVs during the comparison process, which is enough to show that SUVs are far more universal than other models

(Picture from Lynk & Co)

SUV has become the “golden mean” in the automobile consumer market

User needs may seem simple, but when It is difficult to achieve large space, sportiness, multi-function, reliability and safety in a car. At the same time, it also needs to have a certain focus, not only to have a balanced configuration, but also to make itself unique. This further tests the manufacturer's definition and planning of an SUV

As an SUV, there are "mobile homes" like Ideal Cars; there are "supercar SUVs" like Lotus ELECTRE; there are BYD Song L's "Hunting SUV", although the SUV market only has SUVs, it is also full of flowers and there are many choices. Recently, we can see more and more crossover SUV models entering the market

On the other hand, SUVs are in the space It has the inherent advantage that passengers have more space to sit and more space to store items. As a heavy-duty vehicle, manufacturers can apply more advanced technologies to SUVs, and their tall and stable appearance can also provide a sense of security that sedans do not have. For electric vehicles, SUVs have more headroom. Even if the chassis is equipped with a power battery pack, the passenger seating space will not be compressed

(Picture from Lynk & Co)

Regardless of the strong growth rate of Tesla Model Y, the share of SUVs does not form an overwhelming advantage over sedans. In 2022, the two will The total sales of SUVs were 9.461 million and 9.275 million respectively. The gap is not particularly large, which shows that SUVs have become the well-deserved mainstream in the automobile market.

If the demand for family travel further increases in the future, Xiaotong believes that the importance of SUV models will become more prominent

SUVs will dominate, but sedans will not die

Xiaotong listed many benefits of SUV, which shows that I am also a supporter of SUV. I have driven a Highlander for several years and have also tried sedans. I am very clear about the advantages and disadvantages of SUVs

For me, driving pleasure is not the most important thing, and I don’t think sedans are the most important thing about cars. Best form. In contrast, I hope that everyone riding in the car can enjoy the same comfort without having to sacrifice some items because of insufficient space in the car. At the same time, I don’t want the car to be as bloated as an MPV, which affects the passing performance... There are a series of Almost only SUVs can meet the demand. Therefore, the out-of-favor sedans will not die out, but their market share will be further compressed by mainstream SUVs.

Sedans still have a high influence in the executive business car and family car markets, especially B-class sedans, which are still competitive for people who don’t like SUVs.

(Picture from Mercedes-Benz)

The consumer market is characterized by diversification and demand-oriented. Manufacturers produce products based on consumer demand. If consumers lack driving pleasure in SUVs, a large number of SUV models that focus on driving experience will appear on the market. The average configuration threshold of SUVs is higher, and large-size models also have higher material costs, vehicle weight and wind resistance. The fuel consumption cost is even more obvious. Consumer groups who cannot afford these expenses will turn their attention to cars, because the purchase and travel costs of cars are still lower

But the impact of electrification on the automotive industry is significant, and the highly integrated power part can even be concentrated in the chassis , make room for the internal combustion engine system at the front of the car.

The evolution of the power structure is likely to have a direct impact on the shape of the car. No one can say whether the mainstream of the market will be a sedan, an SUV, or a more partial MPV.

(Picture from Audi) Before cars usher in a new round of changes, Xiaotong believes that SUVs are still Will occupy the mainstream market for a long time. There are relatively few people who really pay attention to driving pleasure and appearance aesthetics. Automakers also know that in order to survive in the mainstream market, it is more important to embrace change than to stick to tradition

Don’t worry about those who think that car manufacturers favor one side over another. The car market has not become barren. Car companies have never given up on car product lines, covering various scenarios and tones. It can be said that the choices are still very rich. . For those who like SUVs, don’t worry. There will be a large number of new products and price cuts coming soon. If you wait and see rationally, you will still have the opportunity to buy a better car.

This content is from WeChat public No.: Dianchetong233 (ID: dianchetong233), the author is the tea governor

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