Volcano Engine's self-developed video codec chip was officially released today, with compression efficiency increased by more than 30% compared to the industry's mainstream

News from this site on August 22, according to official news from Volcano Engine, Volcano Engine Video Cloud announced that its self-developed video codec chip has successfully produced a film and was officially released today.

Officially stated that the video compression efficiency of this chip can be improved by more than 30% compared with "mainstream hardware encoders in the industry". In the future, it will serve video services such as Douyin and Xigua Video, and will be passed through Huoshan Engine Video Cloud is open to enterprise customers.

It is reported that the Volcano Engine is based on the large-scale practice and polishing of video services such as Douyin, and integrates self-developed video encoding and decoding technology into a dedicated chip. The compression efficiency is increased by more than 30% compared with the industry's mainstream hardware encoders. , which can be applied to business scenarios such as video on demand, live broadcast, image compression, and XR.

▲ Picture source Volcano Engine

Third-party data shows that Among the top 100 apps in terms of number of users in China, 69% are equipped with video functions, 65% are equipped with on-demand functions, 51% have live broadcast functions, and 32% have real-time audio and video functions. Video applications are expanding from the content and entertainment industries to the pan-Internet and a large number of traditional industries.

This site found that

Compared with CPU chips with general computing capabilities, the Volcano Engine self-developed chip only supports video encoding and decoding tasks, so it can have higher computing density in specific scenarios . Officials claim that “the transcoding capability of one video codec chip server is equivalent to hundreds of CPU servers.”

Tan Dai, President of Volcano Engine, said that the amount of video data is currently growing explosively, and application scenarios are also expanding. Therefore, Volcano Engine cooperated with NVIDIA to open source the BMF (BabitMultiMediaFramework) multimedia processing framework to better support heterogeneous computing resources such as CPU, GPU and video encoding and decoding chips, and give full play to their respective advantages in different scenarios, thereby significantly Reduce the computing, storage and transmission bandwidth costs of online video services

Wang Yue, technical director of the video cloud architecture of Volcano Engine, said, "

Video encodingEvery time the video encoding is upgraded, the quality bit rate decreases. 50%, but the amount of large-scale video data has increased more than 2 times, and the iteration speed of video encoding standards has not caught up with the growth rate of video data amount. Hardware innovation must be used to break through the computing power bottleneck".

With the rise of increasingly rich low-latency video scenarios such as ultra-high definition/8KVR live broadcast and real-time audio and video interaction, it is particularly important for enterprises to ensure the quality and efficiency of video processing while taking into account costs. Important

Volcano Engine will continue to explore from different dimensions, such as computing power, experience and interaction, to provide customers with more cost-effective video cloud services. Wang Yue said that enterprises’ self-built video applications require high technology accumulation and capital costs. Therefore, Volcano Engine cooperated with NVIDIA to open source the BMF multimedia processing framework. As the basis for video deployment, this framework can provide enterprises with full-link scenario support from video production to consumption, and help developers build video applications at low cost

Wang Yue also said that BMF The framework is the result of Douyin’s years of practical experience and continuous polishing. The Volcano Engine has cooperated with NVIDIA to deeply optimize GPU-related capabilities so that it can exert more powerful parallel computing capabilities. They all aim to build BMF into the basic platform for new generation video processing

In the future, we will continue to cooperate with Volcano Engine, listen to the opinions of the community and users, and iterate on NVIDIA’s latest software and hardware platforms , continue to improve the BMF framework. Combined with the AIGC capabilities of the Volcano Engine Intelligent Creation Cloud, the Volcano Engine Video Cloud introduces AIGC capabilities such as digital people and virtual live broadcast rooms in scenarios such as product marketing, interactive entertainment, online education, digital finance, and intelligent driving, helping enterprises reduce costs and increase efficiency. Improve user experience.

This site also noticed from the official public account of Volcano Engine that

Volcano Engine Video Cloud has recently used a large visual model to perform 4K restoration of classic Hong Kong films for the first time, helping to restore old films to further improve the image. quality

.

▲ Picture source Volcano Engine official public account Liao Qian, the person in charge of Volcano Engine Intelligent Creation Cloud, introduced the intelligent creation cloud product It has provided Douyin Life Service merchants with complete AI capabilities from script creativity, video production, content publishing and data feedback, significantly lowering the threshold for video use by enterprises and merchants. Data shows that intelligent creation cloud products have served more than 3,000 enterprises and merchants, synthesized more than 3.09 million videos, and had 1.54 billion video exposures.

In the video era where the interactive experience of marketing, space, business and knowledge is changing, Tan Dai, President of Volcano Engine, pointed out that video cloud technology has its full-link technical capabilities from video production, video processing to video consumption. was given an important mission. With the rise of AIGC, XR and other technologies, the integration of new technologies and video cloud will bring more innovation and value. QR code, password, etc.), aiming to provide more information and save screening time. The results are for reference only. Please note that all articles on this site contain this statement

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