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Analysts pointed out: Nintendo has successfully gotten rid of hardware dependence and instead attracted users with high-quality content

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2023-08-23 16:54:56669browse

Since the Wii era, Nintendo has chosen to avoid competing with Sony and Microsoft for game console hardware, instead focusing on "gameplay". According to news from this site on August 22, Nintendo President Shuntaro Furukawa said in an interview with Nihon Keizai Shimbun that he believes that instead of pursuing new technologies, it is better to pursue how to bring about changes in the gaming experience

According to Nippon Sankei News reported yesterday that industry securities analyst Takao Suzuki said: " Nintendo now mainly relies on content rather than hardware to attract users. In other words, the next-generation console will suffer performance due to its own reasons (poor performance/quality, etc.) The possibility of decline is very low.”

Considering that previous price cuts of the Nintendo 3DS handheld console have brought deficits to Nintendo’s finances, and the sales of the Wii U console have also failed to meet targets, resulting in Nintendo’s performance A sharp decline. Suzuki Takasheng currently believes that Nintendo has got rid of the "business model that relies on hardware to determine success or failure" with the Switch game console. Suzuki Takasheng believes that "this is also a result based on the strategy of the late president Satoru Iwata."

Analysts pointed out: Nintendo has successfully gotten rid of hardware dependence and instead attracted users with high-quality content
▲ Picture source Japan Sankei Shimbun

Nintendo also strengthens the promotion of its IP, allowing people to learn from various Familiar with Nintendo's characters in the field to increase the number of users. For example, "Super Mario Bros. Movie" and the new "The Legend of Zelda: Tears of the Kingdom" released this year have achieved very dazzling results, which have given Nintendo Hardware sales had a positive impact. Nintendo’s Switch 2 model is currently very popular. According to previous reports, the final price of Nintendo’s next-generation Switch game console will be US$399.99 (approximately RMB 2882.53). This model uses a customized NVIDIA Tegra T239 processor, is equipped with a 720P screen, supports 24gbps HDMI 2.1, supports 10-bit HDR and 4K60 output, but does not support 120Hz refresh rate. It is also equipped with 8GB running memory and 64GB eMMC storage. Obviously, Nintendo pays more attention to attracting users through content. Advertising statement: This article contains external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.), which are designed to provide more information and save money. Screening time, results are for reference only. Please note that all articles on this site contain this statement

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