CINNO Research: In the first half of 2023, sales of foldable screen mobile phones in China increased by 72% year-on-year, with Huawei ranking first

News from this site on August 21, according to CINNO Research data, in the first half of 2023, the sales of foldable screen mobile phones in the Chinese market increased by 72% year-on-year, of which Q1 sales in 2023 increased by 51% year-on-year, and Q2 sales in 2023 increased by 99% year-on-year. , has achieved positive year-on-year growth for eleven consecutive quarters. While the overall smartphone market demand continues to be sluggish, the folding screen track has bucked the trend and has risen.

##Although many brands have released new products one after another, from the perspective of market share,

Huawei still ranks top 1 in market share in the first half of the year . This is mainly due to the excellent performance of its new folding screen phone Mate Location. OPPO ranks second; Samsung ranks third in market share and has a stable market share in China with its rich product line; vivo jumped to fourth in the country; Honor/Xiaomi/MOTO ranked fifth, sixth, and seventh in terms of market share.

This site noticed that

Huawei also occupies half of the ultra-high-end folding screen market worth more than 10,000 yuan, achieving 50% market share.

Although the share of vertical screen folding mobile phones is growing, horizontal screen folding mobile phones with the advantage of larger display area are still on the market occupy an important share. According to statistics from CINNO Research, in the first half of 2023, among the sales of foldable mobile phones in China, the horizontal folding form accounted for 55%, more than half, of which Huawei ranked first in market share. Samsung ranked second, with a relatively large number of horizontal screen folding product lines; Honor ranked third, and its second-generation folding product Magic VS performed better in the market than the previous generation; the top four brands’ total horizontal screen folding mobile phone sales Sales accounted for 79%

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