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Steam adjusts the minimum price threshold for non-USD areas, and discounts must not be less than 3.6 yuan

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2023-08-18 17:53:061518browse

Valve made an announcement today announcing an update to the minimum price threshold for non-USD currencies, which may have an impact on games or DLC priced under $5.

Simply put, the lowest price in the US dollar zone It will still be 0.99 US dollars (6 yuan in the national area), while the lowest price in some other currency areas will be adjusted in line with the "recommended currency conversion" policy announced in October last year

In some areas, due to this Due to this change, there may be situations where older or lower-priced games or DLC are unavailable or have smaller discounts.

  • This product is priced at $0.99, and you can enjoy up to 50% off Discount, that is, US$0.495 (approximately RMB 3.6)

  • The product is priced at US$1.99, and you can enjoy a discount of up to 75%, which is US$0.4975 (approximately RMB 3.63175)

  • The maximum discount for this product is 90%, which means that the product priced at $4.99 can be reduced to $0.499 (approximately 3.6427 yuan)

Steam 调整非美元区最低价格门槛,打折也不得低于 3.6 元

What changes?

Our previous lowest prices were consistent with our legacy pricing transition recommendations. We updated these recommended prices in October 2022 to accommodate significant fluctuations in the value of some coins over time, so this change will bring our minimum prices in line with the new recommended prices

What changes do I need to make?

If you price or discount one or more products below the latest lowest price, one of the following issues will arise:

  • If your If the product base price is lower than Steam's lowest possible transaction price in a certain currency, then you will not be able to continue selling in countries/regions that use that currency

  • If you have arranged The discount makes your final price lower than the lowest tradable price on Steam, then customers in countries/regions where the final price is lower than the lowest allowed price will not be able to purchase the product

  • If your If the base price is lower than the lowest possible transaction price on Steam, you will not be able to set a new discount

  • To ensure that the discounted price is not lower than the lowest allowed price, if you trade in any currency The lowest price is close to the lowest possible deal on Steam, the discount you enter may be limited

How to make the required changes?

To make the necessary changes, please see the following two tools:

Pricing: Access the Price Management Tool In this view, if there is a price below the minimum allowed price, the product name is will be highlighted in bright red. Additionally, you'll see a red flag next to each price below the lower limit.

To solve this problem, we can select the USD price range by using the drop-down list and then apply the recommended currency conversion to all currencies in the package

Steam 调整非美元区最低价格门槛,打折也不得低于 3.6 元

Another option is to manually enter a number to adjust the price to the minimum allowed price or higher, which requires going to each currency field and looking for the red flag

Steam 调整非美元区最低价格门槛,打折也不得低于 3.6 元

What impact will updated prices have on future discounts?

If you modify the base price of the game, Steam will automatically adjust all planned discount prices to match the discount ratio you set. However, you will not be able to increase the price of your game if you plan to run a discount in the next 30 days. Even if you only increase the price in a certain currency, all regions will enter a 30-day discount cooling period. Some developers will choose to adjust the price immediately after the discount ends, so that the product will be in the cooling-off period between two discounts

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