vivo surpasses Samsung in the Indian smartphone market and becomes the number one brand

According to the latest Global Mobile Phone Quarterly Tracking Report from International Data Corporation (IDC), the Indian smartphone market shipped 64 million units in the first half of 2023, a year-on-year decrease of 10%. Shipments in the second quarter were 34 million units, a 10% decrease from the previous quarter, but a year-on-year increase of 3%

According to reports, in addition to vivo In addition, the top five manufacturers in the Indian market have all experienced declines to varying degrees, while vivo (excluding iQOO) has surpassed other manufacturers such as Samsung with a shipment growth of 7.4%, becoming the top spot

vivo in India The market share has increased to 16% from 14.5% in the same period last year. Samsung followed closely, with its market share falling to 15.7% in the second quarter of 2023, compared with 16.3% in the second quarter of 2022. %; Realme ranked third, with its market share falling from 17.5% to 12.6%; while OPPO’s market share dropped from 11.5% last year to 11%

Xiaomi’s share of the Indian smartphone market has declined the most. It dropped 39.4% from 17.6% last year to 11%

Conversely, POCO, another Xiaomi brand, became the fastest growing brand with an annual growth rate of 76.5%, with its market share rising from 2022 to 2022. 2.8% in the second quarter of 2020 increased to 5% growth, an increase of 61.1%. However, in terms of market share, OnePlus’ 7.2% share surpassed Apple’s 5.5%, ranking sixth. In addition, Transsion's Tecno and Infinix have also achieved good growth, ranking ninth and tenth respectively

After several quarters of growth, the average selling price (ASP) of Indian smartphones has reached 241 U.S. dollar (approximately 1,730 yuan), down 8% compared to the previous quarter, but up 13% compared to the same period last year

In the second quarter of 2013, it was below $200 (approximately The market share of models in the mid-range segment (US$200 to US$400) fell to 65% from 70% a year ago, down 11% year-on-year, while the market share of the mid-range segment (US$200 to US$400) remained stable at 22%

In contrast, the market share of the mid-to-high-end market (prices between US$400 and US$600) increased by 34% year-on-year and currently accounts for 5%; while the high-end market (prices above US$600) grew the fastest, year-on-year. With a growth of 75%, the market share has reached 9%According to Upasana Joshi, Research Manager, Client Devices, IDC India, consumers are increasingly opting for high-quality products as they can choose simplicity , economical consumption method. IDC predicts that this growth momentum will continue into the next few months of 2023

According to reports, India shipped a total of 17 million 5G smartphones in the second quarter of this year, with an average selling price of US$366 (approximately (total RMB 2,628), a year-on-year decrease of 3%. Samsung, vivo and OnePlus are the main leaders in the 5G market, with a combined market share of 54%; while Apple iPhone 13 and OnePlus Nord CE3 Lite were the top-selling 5G mobile phone models in the second quarter of 2013

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