Big names in academia and industry discuss: AI’s driving force for digital art innovation

The innovation and artistry of digital art are changing people's perception and aesthetic experience of art, which was reflected at the "China (Beijing) International Audiovisual Conference Digital Audiovisual Art Forum" on August 5. With the theme of "Multi-sensory immersion, co-imagination with AI", the forum gathered many top artists, technical experts and representatives of leading enterprises at home and abroad to discuss the future prospects and potential of digital audio-visual art in the era of artificial intelligence

Jin Jun is a professor at the Central Academy of Fine Arts

Wang Boqiao took the practices of the Capital Museum and Suzhou Bay Digital Art Museum as examples, from the three aspects of constructing a Chinese-style metaverse scene where virtuality and reality coexist, artizing digital cultural heritage and embodied experience design, and establishing a digital art aesthetic system. An in-depth exploration of the boundaries of future audiovisual art

Digital art plays a key role in promoting the spread of traditional classic culture. Professor Jin Jun pointed out that digital art can expand the scope and display form of traditional art through immersive methods. At the same time, traditional classic culture can also be better preserved, studied and passed on through digital means. Associate Professor Zhang Lie said that immersive experience design is of great significance in the revitalization and utilization of cultural heritage. Through online and offline interconnection and the integration of reality and reality, it opens up a new imagination space for local cultural tourism experience

Experts attending the meeting expressed concern about the innovative contribution of artificial intelligence in digital audiovisual art. Fei Jun, a professor at the School of Design of the Central Academy of Fine Arts, shared his creative insights, saying that artificial intelligence is like a mirror that allows us to see the essence of human nature and triggers artists to think about the core value of art. AI technology plays an important role in digital art. It not only provides artists with creative inspiration and tool support, but also generates more creative and realistic audio-visual effects through deep learning and intelligent algorithms

The Municipal Radio and Television Bureau and the Economic Development Zone Management Committee hosted a forum where many experts and scholars discussed "Digital Audiovisual Art Activating Super Commercial Scenarios" and explored the latest trends and challenges in the integration of digital art and business. . Zhongshuyi Interactive Technology and Beijing Guangyan Radio and Television High-tech Center jointly hosted this forum

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