Domestic industrial robots made in Nanjing: Breaking through competition from foreign brands, with annual sales of 18,000 units

Since 2013, China has become the world’s largest industrial robot market. According to MIR Rui Industrial data, sales last year reached 282,000 units, a year-on-year increase of approximately 10%. Although the market is still dominated by the "four major families" (FANUC, ABB, KUKA (100% owned by Midea), and Yaskawa Electric), domestic manufacturers such as Eston, Inovance Technology, and Eft are rising rapidly

EstonIn 2022, 18,000 robots were shipped, once again ranking first in domestic overall industrial robots and domestic six-joint industrial robot shipments, and ranking among the global industrial robot brands in China for four consecutive years. Top 10 in market shipment volume.

ESTUN, headquartered in Nanjing, Jiangsu, is a leading company in the field of domestic industrial robots and has been established for 30 years. The company has three core businesses, namely industrial automation series, industrial robot series and industrial digitalization series. Currently, they have launched more than 60 industrial robot products, including six-axis universal robots, four-axis palletizing robots, and SCARA robots. The load range of these robots ranges from 3kg to 600kg, and they are widely used in new energy, welding, metal processing, 3C electronics, construction machinery and other niche industries

Founder and Chairman of EstonWu Bo was born in the mid-1950s. After graduating from the Department of Mechanical Engineering of Southeast University, he worked as a teacher at Nanjing Forestry University for four years, and then returned to his alma mater for graduate school and received a master's degree in the Department of Mechanical Engineering. At the age of 33, he joined Jiangsu Machinery Equipment Import and Export Company as a department manager, a job he held for six years.

In 1993, Wu Bo founded Eston. The company’s development trajectory is somewhat similar to Japan’s Fanuc. At first, the company focused on researching metal forming machine tool CNC system technology, and gradually expanded into the fields of electro-hydraulic servo systems and AC servo systems. Today, Eston has become the first enterprise in China to independently develop AC servo systems

With the help of core components such as drives, motors and encoders, the servo system is an important part of industrial robots. Its main function is to drive the actuator to execute the instructions of the controller. Estun began to develop the robot body in 2011. With the advantages of existing core components, it has gradually become a leading domestic robot manufacturing company

Eston’s success is due to its insistence on independent research and development of core technologies. The company has long invested about 10% of its annual revenue in research and development and actively introduced high-end talents. At present, the company has a robot and intelligent manufacturing system R&D team, an intelligent control core control component R&D team and a European R&D center, and cooperates with well-known universities at home and abroad for R&D

After Eston went public in 2015, it made full use of the power of the capital market and successfully acquired companies such as British Trio, German Cloos and German M.A.i., and took shares in companies such as Barrett in the United States and Euclid in Italy, further enhancing its core competitiveness. . For example, through the acquisition of TRIO, Eston gained the ability to make its own controllers, and after acquiring the century-old brand Cloos, it became a leading company in the field of welding robots

In 2021, Eston became the first domestic company with annual sales of more than 10,000 robots. Last year, the company's operating income reached 3.881 billion yuan and net profit was 166 million yuan, with year-on-year growth of 28.48% and 36.28% respectively. In the ranking of China's industrial robot market shipments, Eston ranks sixth (the top five are international brands), among which the shipment volume of six-joint robots ranks fifth, second only to the "Four Big Families"

In June this year, the Eston-Cruise Robot South China R&D and production base project held a groundbreaking ceremony in Beijiao, Shunde, Foshan. The project covers an area of ​​about 20 acres, with a total investment of more than 120 million yuan, and aims to build a corporate base for the headquarters in South China

Write at the end

China’s industrial robot ownership last year was 1.357 million units, of which multi-joints accounted for about 60% and SCARA accounted for about 40%. It is expected to exceed 1.5 million units this year and is expected to maintain steady growth in the next three years. Foreign manufacturers are also accelerating the localization process. For example, ABB completed and put into operation a robot super factory in Pudong New Area, Shanghai in December last year, and FANUC’s super smart factory is also expected to be completed and put into operation in Baoshan District, Shanghai in the third quarter of this year.

Согласно отраслевому анализу, иностранные бренды в настоящее время занимают около 70% доли рынка, однако по мере углубления процесса локализации преимущества локализации и контроля затрат отечественных производителей будут ослабевать. Чтобы стать лидером отрасли, нам необходимо освоить ключевые технологии в будущем, постоянно улучшать качество продукции и ускорять исследования в развивающихся отраслях и подразделениях

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