Why does Oriental Selection want to be an independent app?

The reasons why Oriental Selection wants to be an independent app: 1. It can provide a better user experience and more convenient, fast and personalized services; 2. It can provide more marketing and promotion opportunities, and it can be more Flexibly formulate and execute various marketing activities; 3. Can provide better data analysis and business insights; 4. Can help Oriental Selection build an independent brand image, better spread brand concepts and values, and enhance users' awareness of the brand and recognition.

#With the rapid development of China’s e-commerce industry and the continuous advancement of Internet technology, more and more e-commerce platforms have begun to emerge. These platforms provide consumers with more choices and merchants with more opportunities. In this highly competitive market, Oriental Selection decided to launch an independent APP to further expand its market share.

First of all, independent APP can provide a better user experience. Compared with shopping on a computer browser or other platforms, independent APPs can provide more convenient, faster and personalized services. Users can shop through their mobile phones anytime, anywhere, and the independent APP can also recommend products suitable for users based on their preferences and purchase records, improving the user's shopping experience. In addition, independent APPs can also provide more interactive and social functions, allowing users to better interact with the brand. These will greatly improve user satisfaction, thereby increasing their loyalty and purchase frequency.

Secondly, independent APP can provide more marketing and promotion opportunities. Through the independent APP, Oriental Selection can more flexibly formulate and execute various marketing activities, such as exclusive discounts, limited-time promotions, point rewards, etc., thereby attracting more users to shop. In addition, Oriental Selection can also maintain communication with users through APP push messages, SMS promotions, etc., and notify them of the latest offers and activities in a timely manner. These targeted marketing methods can greatly improve conversion rates and increase sales.

Thirdly, independent APP can provide better data analysis and business insights. Through the independent APP, Oriental Selection can collect a large amount of user data, including purchasing behavior, preferences, geographical location, etc. Through the analysis and mining of these data, Oriental Selection can understand the needs and behavioral habits of users, thereby adjusting products and services according to market demand and providing products that are more in line with user expectations. In addition, data analysis can also help Dongfang Selection identify potential market opportunities and competitors, and formulate more effective market strategies and business plans.

Finally, independent APP can help Oriental Selection build an independent brand image. Through the independent APP, Oriental Selection can create a unique shopping experience and brand image to differentiate itself from other competitors. When users use independent APPs, they will have a special sense of belonging and loyalty, which will lead to a stronger sense of identification with the brand. In addition, through the independent APP, Oriental Selection can also interact directly with users to better spread brand concepts and values ​​and enhance users' awareness and recognition of the brand.

To sum up, Oriental Selection’s decision to launch an independent APP is based on considerations of user experience, marketing promotion, data analysis and brand building. Through the independent APP, Oriental Selection can provide a better service experience, achieve higher sales results, and also be able to better interact and communicate with users. This will bring greater business opportunities and competitive advantages to Oriental Selection.

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