With the explosion of generative AI, Amazon Cloud Technology continues to focus on innovation to help enterprises digitally transform.

There is no doubt that generative AI is generally considered to be the hottest technology in the technology industry in 2023. The arrival of generative AI has triggered widespread discussions within and outside the industry, and has also triggered a new round of thinking about the development of AI. In the next few years, generative AI will become the most important productivity tool, whether it is training or inference, computing power Demand is expected to grow explosively.

At the 2023 Amazon Cloud Technology China Summit held on June 28, Chen Xiaojian, general manager of the Product Department of Amazon Cloud Technology Greater China, delivered a keynote speech titled "Focus on Innovation, Get Rid of Infrastructure Constraints". He believed that, "At present, although generative AI has only been available for a few months, its ultra-large-scale artificial intelligence models and massive data have put forward new requirements for high computing power, which continues to drive the rapid growth of computing power demand."

Faced with the challenges brought by the explosion in demand for computing power, Amazon Cloud Technology fully meets the diverse computing power needs of users through self-developed chips and a variety of rich computing, network, and storage combinations. In addition, for global layout, Amazon Cloud Technology provides a variety of product solutions from the center to the edge, including global infrastructure, the ability to quickly deploy stable systems, and comprehensive support for business compliance capabilities in various countries and regions around the world. It has created a solid underlying architecture cornerstone for the enterprise.

(Chen Xiaojian, General Manager of Amazon Cloud Technology Greater China Product Department)

In fact, whether it is the explosion in demand for computing resources brought about by the AI ​​innovation trend, or the general "globalization" demand under the new pattern of Chinese enterprises going global for innovation, Amazon Cloud Technology can provide assistance to enterprises.

AI innovation drives demand for computing power to explode

There is no doubt that generative AI is the innovative technology that is currently attracting the most attention. The explosion of AI technology has also directly promoted the growth in demand for computing resources. In response to the surge in demand for computing power, Amazon Cloud Technology helps customers simplify operations and maintenance through self-developed chip innovation, flexible computing and storage combinations, and Serverless architecture, and meet diverse computing power needs with higher cost performance.

First, provide comprehensive and in-depth infrastructure capabilities, including Intel, AMD, NVIDIA, and self-developed CPU and acceleration chip products.

Alan Kay once said: "People who are really serious about software should build their own hardware.". "Amazon Cloud Technology's ten years of "core" creation coincides with this conclusion. Through years of intensive research and development of self-developed chips and hardware, it has established significant differentiated advantages at the underlying technology level.

In 2013, Amazon Cloud Technology launched the cloud server virtualization engine Amazon Nitro system, which began a decade of leading the industry in the underlying technology of cloud computing. After acquiring Annapurna Labs in 2015, Amazon Cloud Technology's self-developed chips entered the fast lane. By 2017, it had developed multiple self-developed chips, including virtualization systems, cloud-native processors, and machine learning training and inference chips.

Nitro is Amazon Cloud Technology’s first self-developed chip product, and it is also the starting point for Amazon Cloud Technology to create its own “core”. From 2013 to 2020, Amazon Cloud Technology has successively updated Nitro to the fourth generation, and Nitro upgrades are continuing. The fifth-generation Nitro launched in 2022 will increase performance per watt by 40%.

Amazon Cloud Technology’s self-developed chips have boosted the rapid growth in the number of Amazon EC2 instances. There are now more than 600 Amazon EC2 instances, covering almost all operating systems and applications, allowing millions of customers to use Amazon Cloud Find the most suitable solution technologically to cope with extreme business needs.

Secondly, for highly elastic computing resources, Amazon Cloud Technology provides more than 600 different computing instances. Various services such as processors, networks, and storage can be well integrated with computing. Building blocks are used to build a rich and flexible computing instance resource to meet a variety of different computing power requirements.

Take storage as an example. When the data scale reaches the PB level, the storage method becomes very important. Different types of storage methods such as "hot, warm, cold, and frozen" have great differences in cost and performance. Amazon S3 object storage provides 8 storage tiers and has an intelligent tiering function that automatically selects the most suitable storage tier.

At the conference, Chen Xiaojian shared the case of Weta Digital. Weta Digital is the world's leading comprehensive visual effects company. The visual effects of "Avatar" and "Lord of the Rings" are produced by this company. It has won 7 Academy Awards for Best Special Effects, 12 British Film and Television Awards, and Academy of Television Arts Awards.

More than 10 years ago, when developing the first part of "Avatar", Weta Digital chose to build it in-house. They built a computer room covering an area of ​​10,000 square feet and built 4,000 physical servers with a total of 35,000 processors. core. However, ten years later, when they were preparing to develop "Avatar 2", the old team no longer had sufficient capabilities.

Amazon Cloud Technology provides Weta Digital with a series of services ranging from computing resources to cloud production stacks, machine learning stacks, etc., providing very strong scalability and good cost performance. In Weta Digital's own words, it took them a full 14 months to see the first frame in the era of "Avatar 1". Eight months have passed since "Avatar 2" and they have run 3.3 billion thread hours.

Third, in order to simplify computing power applications, Amazon Cloud Technology promotes cloud services to become serverless in an all-round way.

Amazon Cloud Technology is constantly exploring how to maximize the elasticity, agility, and pay-as-you-go features of the cloud. In the process, it is gradually promoting cloud services to become serverless in an all-round way. At present, Amazon Cloud Technology has realized the serverlessization of full-stack data services, ushering in the era of comprehensive serverless cloud services, allowing enterprises to run almost any type of application or back-end service code without provisioning or managing infrastructure. Minimize operation and maintenance work, increase business agility, and better cope with various business uncertainties.

Chen Xiaojian mentioned a digital card game called "MARVEL SNAP", which is based on Marvel's intellectual property. This game has been widely praised by users since its launch in October 2022, has more than millions of customers around the world, and won the Mobile Game of the Year Award.

Aaron Brunstetter, vice president of game engineering, said, "We have operated and maintained many games before, but from a technical perspective, there is no doubt that "MARVEL SNAP" is the smoothest and most successful we have ever operated. Games, this is precisely because we chose Amazon Cloud Technology.”

It is reported that Amazon Cloud Technology’s Serverless architecture developed, built and ran the game. The entire game did not use any EC2 computing instance or container and was completely implemented by an event-driven architecture. This not only helped users save costs and speed up Application development speed also reduces security risks. Chen Xiaojian said that "MARVEL SNAP" did not encounter any background errors when launching, which is unprecedented in the game industry. ”

Create the underlying architecture cornerstone for global enterprises

If in the past ten years, companies going overseas have focused on investment and development, then in the next ten years, more companies will focus on building global multinational companies, which will put forward higher requirements for IT architecture. Amazon Cloud Technology provides a variety of product solutions from the center to the edge, including global infrastructure, the ability to quickly deploy stable systems, and comprehensive support for business compliance capabilities in various countries and regions around the world, becoming a solid foundation for users to create The cornerstone of the architecture.

ubiquitous cloud services

The highly secure and reliable cloud infrastructure provided by Amazon Cloud Technology allows innovation to quickly reach every corner, provides customers with computing power to support business innovation, and can well support customers' global layout strategies.

OPPO has hundreds of cloud VPCs and multiple local resources that need to be connected to each other. Each country has different legal and compliance requirements, which increases the difficulty of networking for the entire network. After using Amazon Cloud Technology's CloudWAN wide area network service, OPPO can connect to Amazon Cloud Technology through local network providers, and establish its own private network covering the world in minutes through the central control panel and network policies. They can gain visibility into the health, security and performance of their entire network by viewing a complete network view.

For Amazon Cloud Technology, Nasdaq (Nasdaq) is a typical capital market user. Due to the particularity of network reliability and latency, the capital market has very, very strict requirements on the entire infrastructure. Require. Nasdaq selected Amazon Cloud Technology's Outposts to deploy the industry's first Private Amazon Local Zone in their data center in Carteret, New Jersey. Through nearby deployment, it maximizes the ultra-low latency of the entire network and provides a strong support for the expansion of the capital market. Assure.

Today, Amazon Cloud Technology has 99 availability zones in 31 regions around the world, covering 245 countries and regions.

The ability to quickly deploy reliable systems

Amazon Cloud Technology CTO Werner Vogels once said, "Everything fails, all the time." Although it is impossible to completely avoid the occurrence of functional module failure, we can minimize the risk through our efforts.

Amazon Cloud Technology not only provides design ideas such as regional isolation, decoupling of control plane and data plane, cellular architecture, random sharding, etc., but also ensures cloud elasticity through various operating models and deployment mechanisms, such as service responsibility model , operation readiness review, COE error correction process, etc.

Support business compliance capabilities in various countries and regions around the world

Security is a way to achieve compliance. Amazon Cloud Technology has also been highly committed to building various highly secure cloud computing environments. There are more than 300 security compliance and governance services to help enterprises build more conveniently. Architecture that meets security and compliance requirements around the world.

To date, PAX, the world's leading electronic payment terminal supplier, has shipped more than 60 million terminal devices. When migrating several of its important SaaS applications to the cloud, PAX realized that the security service standards provided by multiple vendors were not uniform, could not meet their business requirements for entire payment security, and were difficult to integrate and manage.

Amazon Cloud Technology provides a series of services such as Amazon CloudHSM and Security Hub in terms of security compliance, which can well help Baidu ensure the security of user payment information and business security. Data shows that by using Amazon Cloud Technology's security products, PAX's product delivery cycle has been shortened by 40%, reducing the pressure on architecture construction and operation and maintenance, thereby bringing about 20% cost savings.

Summarize

In the digital era, instead of quickly launching products and services and seizing market opportunities, companies need to focus more on the construction of the "foundation" - whether the computing power is sufficient, how to solve the problem of elastic expansion, and how to quickly deploy overseas business ...Each one cannot circumvent infrastructure.

As a key productivity that supports digital innovation, the importance of cloud services is self-evident. In the current environment where generative AI technology is exploding, Amazon Cloud Technology provides comprehensive assistance through extensive and in-depth infrastructure services and functions. Customers expand their global business and realize innovation and change under the AI ​​wave.

The above is the detailed content of With the explosion of generative AI, Amazon Cloud Technology continues to focus on innovation to help enterprises digitally transform.. For more information, please follow other related articles on the PHP Chinese website!