Tesla stores may launch robots to sell cars? Maybe it's not what you think

Tesla’s humanoid robots have found their first use - selling cars in stores.

Of course, this does not mean that sales in stores will be laid off. According to the company's plan, the main function of placing Tesla robots in stores is to attract traffic.

According to the automotive media Electrek, citing people familiar with the matter, Tesla will place the "Optimus" humanoid robot in its stores. However, these robots do not interact with customers and are simply placed there to attract attention.

The logic behind it is this: Tesla discovered that as long as Optimus Prime appears at various exhibitions and conferences, it can arouse strong attention and surging crowds. Therefore, the company believes that as long as this robot is displayed in the store, it can increase store traffic and customer participation.

Tesla has now sent Optimus Prime to the Shanghai 2023 Artificial Intelligence Conference currently being held. The futuristic shape attracted a large number of attendees, and there was a heavy flow of people in front of the stage.

Tesla delivered 466,000 vehicles in the second quarter, an 83% increase from the same period last year according to sales data released at the beginning of this month. Despite setting sales records, Tesla's performance in the North American market failed to meet the delivery targets set by the company.

The eye-catching "Optimus Prime" robot may be a good way to attract traffic and promote sales.

According to Electrek reports, Optimus Prime will first land in stores in China to test the waters for subsequent global promotion.

Just last month, Tesla’s official channel released a short video showing its humanoid robot’s ability to perceive the environment and complete precise movements. A large group of “Optimus Prime” appeared in the same sci-fi special environment. The scene of Silla walking in front of the Cybertruck resembles the classic movie "Enemies of the Machine" at the beginning of the millennium.

Tesla CEO Musk previously said that humanoid robots will eventually become a major component of Tesla’s corporate value.

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