What are the profit models of Taobao B2C?

Taobao b2c profit model: 1. Advertising revenue; 2. Transaction commission; 3. Ranking recommendation fee; 4. Website value-added services.

The development of e-commerce has changed the way we consume and has also provided services to many merchants. Taobao is also an e-commerce company deeply trusted by consumers. Platform, Taobao has also put a lot of effort into attracting consumers' attention, Taobao's b2c, so what are the profit models of Taobao b2c?

What are the profit models of Taobao b2c

1 , Advertising revenue

The status of Taobao website in the Internet is like the status of large supermarkets in life. It is a place frequently visited by netizens, with super popularity, frequent click-through rates and a large number of members. The business opportunities contained therein are ones that no company wants to miss. The advertising revenue this brings to the website should also be a major source of website profit.

2. Transaction commission

Transaction commission is the main source of profit for b2c websites at any time. Because the b2c platform is just a trading platform, it provides opportunities for both parties to the transaction, which is equivalent to a real exchange or hypermarket. It is the nature of the market to collect commissions from transactions. Taobao is currently free for all merchants. Jack Ma said: "Taobao will not charge for three years. China's b2c market is still in the market cultivation stage, and the free model is more conducive to encircling the market." Taobao's current free model is a copy of Alibaba's model . Alibaba went through a three-year free period before charging.

3. Ranking recommendation fee

Except for surfers with strong goals, 70% of surfers only watch the homepage of a website. Therefore, the advertising spaces and booths on the homepage of the website have deep commercial value. For the "golden booths" on the homepage of the website, the website can set prices for sale or conduct auctions. Buyers or winning bidders can display their products on the booths within the specified time.

4. Website value-added services

The Taobao website not only provides a platform for both parties to the transaction, but also provides transaction services for both parties. Try to meet the various needs of customers to complete transactions between both parties. Nowadays, there are so many products on Taobao website that it is not easy for buyers to find their own products. The website can launch search services to improve efficiency. Sellers can purchase keywords to improve the ranking of their products in search results and make more transactions.

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