Discussion on the implementation ideas of using PHP to connect QQ interface to implement social advertising

Discussion on the implementation ideas of using PHP to connect QQ interface to realize social advertising

Introduction:
With the rapid development of the Internet, social media has become a part of people’s lives, and social advertising has also become a part of enterprises an important channel for marketing. QQ is one of the largest social platforms in China with a large number of users, so it is of great significance to connect the QQ interface to implement social advertising. This article will explore the implementation ideas of using PHP to connect to the QQ interface to implement social advertising, and provide code examples.

1. Apply for QQ advertising platform API interface permissions
First, you need to apply to create an application on the QQ advertising platform and obtain the corresponding API interface permissions. The specific steps are as follows:

1. Log in to the QQ Advertising Platform Open Platform website (https://open.qzone.qq.com/) and select "Activate Service";
2. Create an application. Fill in the application-related information;
3. Apply for API interface permissions and obtain app_id, app_key and other necessary information.

2. Introducing the QQ Advertising Interface SDK
In the PHP project, we can implement the function of docking the QQ interface by introducing the QQ Advertising Interface SDK. The SDK contains various API interface calling methods, which can easily implement operations such as creating and placing advertisements. You can download the corresponding SDK from the QQ advertising platform website and introduce it into the project code.

3. Obtain Access Token
Before using the QQ advertising interface, you need to obtain an Access Token for interface access verification. It can be obtained through the following steps:

1. Use app_id and app_key to sign the token;
2. Make an interface call to obtain the access_token.

Code example:

<?php
    // app_id 和 app_key 在申请API接口权限时获得
    $app_id = '';
    $app_key = '';
    
    // 获取access_token
    function getAccessToken($app_id, $app_key) {
        $url = 'https://api.om.qq.com/token';
        $data = array(
            'app_id' => $app_id,
            'app_key' => $app_key
        );
        $ch = curl_init();
        curl_setopt($ch, CURLOPT_URL, $url);
        curl_setopt($ch, CURLOPT_POST, 1);
        curl_setopt($ch, CURLOPT_POSTFIELDS, $data);
        curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
        $result = curl_exec($ch);
        curl_close($ch);
        $result = json_decode($result, true);
        return $result['access_token'];
    }
    
    $access_token = getAccessToken($app_id, $app_key);
    echo $access_token;
?>

4. Implement advertising
After obtaining the Access Token, you can use the QQ advertising interface to create and deliver ads. The specific steps are as follows:

1. Construct the parameters of the advertisement to be created, such as advertising subject information, advertising slot information, etc.;
2. Call the corresponding API interface, pass the parameters to the interface, and implement Creation and delivery of advertisements.

Code example:

<?php
    // 使用之前获取的 access_token
    $access_token = '';
    
    // 创建广告
    function createAd($access_token, $ad_data) {
        $url = 'https://api.om.qq.com/ad/create';
        $data = array(
            'access_token' => $access_token,
            'ad_data' => $ad_data
        );
        $ch = curl_init();
        curl_setopt($ch, CURLOPT_URL, $url);
        curl_setopt($ch, CURLOPT_POST, 1);
        curl_setopt($ch, CURLOPT_POSTFIELDS, $data);
        curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
        $result = curl_exec($ch);
        curl_close($ch);
        $result = json_decode($result, true);
        return $result;
    }
    
    // 广告主体信息
    $ad_data = array(
        'advertiser_id' => '123456', // 广告主体ID
        'ad_id' => '123456', // 广告ID
        // 其他广告信息
    );
    
    $result = createAd($access_token, $ad_data);
    var_dump($result);
?>

Conclusion:
This article discusses the implementation ideas of social advertising delivery by using PHP to connect to the QQ interface, and gives code examples. Through these steps, we can easily create and place QQ ads in PHP projects, providing a more flexible and convenient way for corporate advertising and marketing. In actual applications, more expansion and optimization can be carried out according to needs.

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