Manufacturers have announced AI progress one after another. Perfect World Game showcases composite application AI in GamePlay

This year, domestic game manufacturers have begun to announce progress in AI. Recently, the detective mobile game "Big Detective Wisdom vs. Small AI" launched by Zitian Technology with a full AI interactive experience has attracted widespread attention in the industry. At the just-concluded "2023 Shanghai Game Elite Summit", Luo Yicong, head of the product department of Perfect World Game Technology Center, also demonstrated the latest progress in AI applications: a complete case of AI fusion drive - composite application AI in GamePlay.

Judging from the display content, this application is designed to allow players to engage in detective duels with intelligent AI to solve the mystery of the suspect. In the video case, we can see that according to the content independently input by the player, the AI ​​suspect will give corresponding answers, accompanied by certain physical behavior performance, combined with character and scene modeling, plot advancement, environmental changes, autonomous interaction, etc. The content of the elements and the on-site display are still eye-catching, showing the potential of AI in multiple composite applications in games.

Possibilities of “AI gaming applications” continue to emerge

In the industry growth driven by AI at the beginning of the year, we can see the development of the diversification process of "AI game applications" in only half a year. From AI texts, to AI pictures, AI videos, AI engines, AI scenes, AI plots, AI characters, etc., to multi-faceted composite applications, the speed and efficiency of AI technology game applications far exceed everyone’s expectations. Game manufacturers are investing their efforts as never before to actively explore innovations in artificial intelligence applications.

Taking the application of Perfect World Game (hereinafter referred to as: Perfect) as an example, the R&D and production pipeline that AI has participated in includes but is not limited to: concepts and basic materials, production tools, engine optimization, Copilot, procedurally generated scenes, and plot animation generation , and virtual human applications; at the same time, according to the needs of different types of AIGC tools and different projects, models of different AIGC tools are trained in a targeted manner.

Various manufacturers are trying in many directions to actively explore the deep integration of AI and games

In the applications that are actually involved in research and development, everyone is involved in it in their own way. Some attempts focus on involving AI in scene design, while other attempts involve AI in tasks such as story creation or text design. Each major manufacturer uses its own way to promote industry progress at its own level. These experiments form a positive trend and promote the rapid development of the gaming industry.

As a veteran technology company, Perfect is giving full play to its advantages to make more contributions. Luo Yicong, head of the product department of the technology center, admitted that various artificial intelligence technologies are rapidly penetrating into various R&D pipelines. ” Relying on the desktop model of Perfect’s own technology, various AI application practices can be quickly covered in all project research and development, and realize the sharing, evolution and integration of the entire business line. At present, the company’s Zhuxian IP, Perfect World IP, and Trendy Categories The five major product tracks of , martial arts, and fantasy categories have all achieved varying degrees of AI application access.

How to understand AI: reduce costs and increase efficiency? Or creative refinement and user experience?

What does AI technology bring to the industry? From the current point of view, AI's transformation of production tools will greatly improve production efficiency and achieve "cost reduction and efficiency increase", but is this the only pursuit of manufacturers? According to a Perfect insider, "The 'cost reduction and efficiency increase' brought by AI is only one of the concerns, but more importantly, it is to better serve creative realization and user experience, because users care about creativity and content themselves, and Non-implementation method."

Currently, around several major product lines, Perfect has formed an industrialized production chain with large maps, open worlds, rich plots, and strong social product features as its main advantages. AI will assist higher-dimensional exploration of the game world. When talking about the impact of AI on the future of the industry, Luo Yicong believes that “with the development of AI technology, the company will gradually enter the era of intelligence. The large number of creative ideas brought by AI will bring more possibilities to games. sex."

While AI accelerates industry progress, differentiation is also an inevitable result

Since the millennium, from the Internet to the mobile Internet, from 2G to 5G, in just over 20 years, technology has completed iterative innovation at an incredible speed. AI technology seems to be the key to setting off a new round of industry revolution, but this key is not unique, and it can open a variety of doors to the future. Perfect World internally believes that "this is a huge refresh and change in personnel structure, production relations and cognition. The future strategic direction of manufacturers will also bring about changes in the industry's pattern and accelerate differentiation."

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