JD.com released data: the sales volume of foldable screen mobile phones during the 2023 618 promotion increased more than three times year-on-year

In the news on June 19, JD.com platform released some data related to the 2023 618 promotion event. Emerging categories are experiencing rapid growth this year, with foldable phone sales more than tripling year-on-year, JD.com announced. The statistical period of this data is from 8 pm on May 31, 2023 to 11:59 pm on June 18, 2023. This shows that compared to 2022, folding screen mobile phones are gradually being accepted by ordinary consumers.

Currently, the price threshold for foldable screen mobile phones is rapidly decreasing. In the second half of 2022, Huawei launched Pocket priced at less than 6,000 yuan S foldable screen phone. During this 618 period, the price of the phone was reduced by 1,000 yuan, and the price was only 4,988 yuan. In addition, combined with coupons, the actual selling price is even lower. In addition, motorcycles released moto on June 1 razr 40 series folding screen mobile phone. Among them, the starting price of moto razr 40 Ultra is more than 5,000 yuan, while moto razr The starting price of the 40 standard version is only 3,999 yuan, which seems to be the lowest-priced folding screen phone among mainstream manufacturers. In addition, there is news that Huawei is preparing a smaller folding screen model with a lower price, which is expected to break the Pocket S is at the lower end of Huawei’s foldable screen phone prices and seems to be a product in Huawei’s nova series.

According to the editor’s understanding, it is worth mentioning that in addition to folding screen mobile phones, JD.com also pointed out that during this year’s 618 period, the turnover of 40-series graphics gaming notebooks increased more than five times month-on-month. Among e-sports equipment, the turnover of high-performance game notebooks and game consoles more than doubled year-on-year. In addition, the transaction volume of ultra-large screen TVs above 85 inches increased more than three times year-on-year.

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