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June 12 news, according to a survey by Morgan Stanley, the usage rate of artificial intelligence chatbots is far lower than people imagine.
The survey, which polled 2,000 people in April, focused on the use of artificial intelligence. It was found that only 19% of respondents had used the ChatGPT chatbot, and an even lower percentage of 9% had used Google’s Bard chatbot. And IT House noticed that the vast majority of respondents who have not used chatbots said they are unlikely to use these tools in the next six months.
Morgan Stanley analysts wrote: "Investors need to understand that this is still a very early stage." They believe that currently people mainly use chat Robots come to understand some new topics, but the use cases that can generate commercial value are still far away. For example, the proportion of users using chatbots is still very low when shopping, comparing prices, and selecting products online. These scenarios can bring advertising revenue to companies.
On the other hand, the impact of artificial intelligence on e-commerce and tourism may also increase revenue, as companies can use artificial intelligence to provide more precise and personalized search and recommendation services. When shopping online, 56% of respondents said they use Google Search, YouTube or Bard first. When searching for travel information online, the respondents are more dispersed, with 37% using Google first and 33% using travel websites like Expedia or Bookings.com first. Morgan Stanley believes that Google can maintain its advantage by "offering more comprehensive and personalized travel search services," which is exactly what Google does through AI-generated search results and Bard.
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