BYD officially launches new brand "Fangbao" to enter the mid-to-high-end personalized market

BYD officially announced today that its F brand has been renamed "Fang Leopard". This naming marks the fifth new brand launched by BYD, which is expected to occupy a place in the mid-to-high-end personalized market, positioned between the Denza and Wangwang brands.

According to the editor’s understanding, BYD’s Fangbao brand will focus on creating multi-category and unique professional-grade new energy models, covering sports cars, off-road and other categories. Meet a wide range of consumer needs. The first model is expected to be unveiled this month. It will be a hard-core off-road vehicle with a length of about 5 meters and a wheelbase of nearly 3 meters. It is expected to sell for about 500,000 yuan.

Spy photos previously exposed on the Internet show that the appearance of BYD Fangmao Leopard is somewhat similar to that of the U8. They both adopt a square and hard-core off-road design, showing a strong sense of power. In terms of interior, the car uses a large number of leather materials to create an overall luxurious atmosphere. In terms of internal configuration, BYD Fangbao is equipped with three large screens including a full LCD instrument, a large central control screen and a passenger entertainment screen. It has become the second new car launched by BYD to be equipped with a passenger screen after the U8. In addition, the car also retains many physical buttons, including gas-electric mode switching, driving mode switching, warning lights and other functions, as well as a roller-type functional operation area to facilitate driver operations while driving.

BYD Fangbao will be equipped with a powerful power system, with a comprehensive cruising range of up to 1,200 kilometers and a maximum output power of more than 500 kilowatts. This is rumored to come from. At the same time, it is also equipped with BYD Yunnan intelligent body control system, front and rear differential locks and electric center lock, and uses a non-load-bearing body structure to bring excellent off-road performance to the vehicle.

The release of Fangfangbao will further expand BYD's product range in the new energy field and enhance its competitiveness in the mid-to-high-end market. BYD Fengbao's first model will be unveiled soon, let's wait and see.

The above is the detailed content of BYD officially launches new brand "Fangbao" to enter the mid-to-high-end personalized market. For more information, please follow other related articles on the PHP Chinese website!