Don't just focus on Apple. Take a look at how Ideal, Audi, and NIO bring VR/AR into cars.

VR may be the next most technological innovation direction after cars.

It’s 2023. VR (Virtual Reality), AR (Augmented Reality), MR (Mixed Reality), and XR (Extended Reality) are no longer a new concept, but few companies can play VR, and even everyone All eyes are turning to AI.

But with the launch of Apple’s mixed reality headset Apple Vision Pro, the VR industry may usher in a new spring.

On June 6, Apple officially released Vision pro at its own WWDC developer conference. Cook on the stage said excitedly: "Vision Pro marks the official entry of mankind into the era of spatial computing."

Apple Vision Pro is a solution to implement AR (Augmented Reality) in VR (Virtual Reality). You can switch between VR and AR modes with the button. We can call it MR or XR, no problem.

The Apple Vision Pro looks like ski goggles, with an ultra-large curvature laminated glass aluminum alloy body, a large amount of fabric used in the mask and threaded headband. Equipped with two 4K resolution Micro OLED screens, the refresh rate has not yet been determined, and the total number of pixels reaches 23 million.

Vision Pro uses a braided cable to connect to an external battery for power supply. A single battery lasts for 2 hours, and all-day battery life can be achieved by replacing the battery.

Vision Po has almost full performance, with two built-in chips (R1 chip M2 chip), 12 built-in cameras, 5 sensors and 6 microphones. Needless to say, the performance of the two chips is the chip at the top of the current pyramid.

Vision Pro no longer relies on traditional handle operation, but with the help of these hardware, it can be controlled with only eyes, hands and voice.

In addition, Apple also announced the visionOS system. This system is specially designed by Apple for spatial computing. It is compatible with iOS and iPadOS applications and also has its own app store. This is also the most attractive thing about Apple Vision Pro. It has its own ecology. The ecological advantages of Vision Pro are enough to cover up its shortcomings such as short battery life and high price.

The arrival of Vision Pro seems to have injected new blood into the Internet, and at the same time it has also made the entire VR industry active.

Unfortunately, because Vision Pro will not be officially released until next year, and its high price, it is destined to be a toy for the rich.

Now let us turn our attention to the automotive field and see what kind of sparks the collision of cars and AR can produce.

ideal

Li Auto is a car company that attaches great importance to entertainment experience. Its founder Li Xiang has always advocated cars as a second home.

At present, the three independent large screens of Lili L9 are far superior to products of the same level in terms of entertainment experience and user experience. This is also a major reason why Lili Auto is becoming more and more popular as people buy it.

But did you know that Ideal also launched AR products?

The appearance of the two products is not much different from ordinary glasses. If you don't distinguish them carefully, you may even be mistaken for ordinary sunglasses.

Rokid Max AR and Thunderbird Air AR glasses can be connected to the Ideal L series models. Applications in the car can be projected to the VR glasses. It also supports handheld game consoles to be projected to the central control screen and then to In the glasses, you can control the car and play games through gesture interaction functions, which can bring an immersive entertainment experience.

If the vehicle is stationary, these two AR glasses are still very playable, and they can also provide a better entertainment experience when driving slowly.

Let’s talk about the differences between the two products. Rokid Max AR glasses have a larger FOV of 50°, a higher refresh rate, support for 120hZ, and a larger image size of 215 inches @ 6 meters, that is It is said that Rokid Max AR glasses are better than Thunderbird AR glasses in terms of experience. After use, the picture can be larger and the effect is better. The price difference between the two is only 200 yuan. By observing the number of product reviews in the Ideal APP mall, the Rokid Max AR, which is more expensive but has a better experience, is also more popular among Ideal users.

In terms of control, as the car company most like Apple, Li Auto does not tie its thinking to the handle, but uses a ring to replace it by sliding, touching, and pressing the ring. handle.

Audi

Audi launched the in-vehicle VR experience project "Experience rides" during the 2023 CES display. To experience this system in Audi, you first need the latest Audi model that supports holography. According to travel surveys, currently only two models, Audi e-tron and e-tron Sportback, are compatible.

The biggest feature of Audi’s VR is that it can match virtual entertainment content in real time according to the movement of the vehicle. For example, when the vehicle turns left, the user’s game screen in the virtual reality experience will also turn left; when the vehicle accelerates rapidly , the game screen in the virtual reality experience will also be accelerated. The speed or direction difference between the virtual image and the real vehicle is almost zero, which can effectively solve the problem of severe separation between the virtual image and the real world, and greatly reduce the chance of motion sickness.

In addition, Audi’s VR system can also show customers more elements about the car. For example, if you want to know the internal structure of the Audi e-tron Sportback, you can put on VR glasses and headsets to observe the structure of the vehicle or the layout of the electric power system, etc.

It is understood that the developer of this product is a start-up company called Holoride. The current cooperation with Audi is only a small attempt. If you want to put it on a large scale, according to the company's plan, you need to wait until 2024.

It is worth mentioning that Audi is also the first car company in the world to use VR simulators in the field of car sales to let consumers experience it.

As early as 2017, Audi launched the Audi VR experience in more than 400 Audi 4S stores and dealers in Germany, the United Kingdom and Spain, using VR simulators to allow consumers to "personally" experience the cars and models they choose. Configuration, it was also the time when VR was the most hyped, and the popularity was no less than that of current AI.

Nio

In the past, the three new car-making forces, Wei Xiaoli and Xiaoli, were particularly involved. Xiaopeng G9 tried to rely on seats and audio-visual effects to give car owners a 5D cinema effect.

Before the launch of AR, Ideal used three large screens, a sofa, and a refrigerator to turn the car into a comfortable home.

NIO’s in-car screen is not big and there are not many screens, so NIO is the first car company in China to use AR in cars, trying to complete the construction of a cinema system through AR glasses.

As early as last year, Nreal teamed up with NIO’s ES8 model to develop the N-Box enhanced entertainment host, which supports simultaneous connection of 4 pairs of NIO Air Glasses devices, supports a 130-inch large screen experience equivalent to 4 meters away, and has a refresh rate is 60Hz.

To use this device, you need to use a Type-C data cable to connect to the NIO in-car interface, and use AR glasses to match 7.1.4 immersive sound and iQiyi's 3D movies and Dolby Atmos resources in the car.

However, although it is connected to the car with a wire, it is not a direct connection in the traditional sense. NIO’s glasses also need to be connected to an additional vehicle-mounted module. This is the core of NIO’s car-mounted AR glasses and needs to be plugged into tycp-C. The interface can be used only after connecting the glasses.

In this transfer module, there is an independent chip and controller that can perform calculations in it. Although the operation is slightly troublesome, this move will reduce AR’s use of the computing power of the in-car chip.

There are three ways to control NIO Air Glasses: voice, mobile phone and a ring remote control, which provides a relatively rich range of options. However, the scope of use of voice control is limited, and it can only perform some simple controls, such as volume adjustment or voice queries.

Mobile phone control is through the mobile phone App. The mobile phone remote control cursor can move freely on the display screen of the glasses. It is very convenient to control it when the car is parked and stationary. But currently mobile phone control only supports Android phones, not Apple phones.

The remote control ring needs to be customized and purchased at an additional cost. Like the conventional handle, the ring controls the screen by projecting a beam of light.

In terms of ecology, there is only one software that seems to be available at present...that is iQiyi. Generally speaking, the entertainment experience is very limited.

2016 can be said to be the first year of AR. However, as the development of technology has fallen into a bottleneck and other reasons, the development of AR has fallen into a bottleneck period. But now Apple’s Vision Pro seems to have set a good example for everyone, and it has also allowed everyone to AR smart cars are becoming more and more popular, so do you prefer a large screen in the car or AR in the car?

END

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