Apple Vision Pro head display: innovation, price controversy continues

According to news on June 8, Apple launched a highly anticipated new product-Apple Vision at the recent WWDC23 Developers Conference. Pro headset. This headset is hailed as a revolutionary product. It not only innovates in terms of user experience and interaction mode, but also becomes a hot topic in the entire digital circle.

According to the editor’s understanding, Apple Vision Pro is Apple’s first head-mounted display device and has brought many innovations. However, regarding the pricing of this product, Bloomberg reporter Mark Gurman (Mark Gurman) Gurman expressed his opinion. He said: "I think Apple is marketing Vision The Pro has done a great job positioning it as the future of computing rather than just a media and productivity device addition. But their attempt to justify the price by comparing it to unrelated products is a bit outrageous. ”

Gurman pointed to examples such as during keynotes where Apple tried to The Pro's price is compared to the prices of giant 4K TVs and high-end sound systems to justify its $3,500 price tag. However, such comparisons are not comparable. He also mentioned a past example: "Apple once sold the $6,000 Pro XDR monitor compared to $25,000 TV studio monitor. ”

In addition, Gurman also mentioned Apple’s “little cleverness” in price comparison. When Apple launched HomePod, they claimed that its $350 price was more cost-effective than buying Amazon Echo and Sonos combined. .

For ordinary consumers, Vision The Pro’s price of US$3,499 (approximately 25,000 yuan) is indeed not cheap, which may become an important factor limiting its large-scale popularity. While Apple may be hoping to show that the product isn't actually expensive by comparing it to other devices, Gurman doesn't think that approach seems justified.

To sum up, Apple Vision The release of the Pro headset has attracted widespread attention and discussion. While the product brought many innovations, its high price remained a point of controversy. People have doubts about whether this headset can gain widespread popularity in the market, and the reasonableness of the price has also become a key issue. For Apple, how to balance innovation and pricing, as well as comparison with other products, will be the challenge they face.

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