To accelerate e-commerce AR marketing, Amazon introduces low-threshold 3D model tool Hexa

News on June 6, 3D AR visualization platform Hexa announced that it has joined forces with Amazon’s imaging team and AWS’s spatial computing team to launch a scalable and simple 3D AR development process to accelerate e-commerce partners’ use of AR for marketing and display. the process of.

According to Qingting.com, the Hexa platform provides users with low-threshold 3D AR development functions based on drag and drop methods. It is characterized by combining AI art design and can help brands and retailers quickly create, manage and distribute high-quality 3D models. , AR, 360° video and other contents, and are used in home furnishing, clothing and other fields.

This cooperation will help existing retail customers on Amazon connect with Hexa tools to use AR technology to increase conversion rates. The new AR development process claims that anyone can use it. They only need to enter the Amazon product number (ASIN) into the Hexa AR content management platform, and the system will automatically generate at least one 3D product model compatible with AR preview. In addition to recreating 3D product models, the Hexa platform also has the ability to create 3D renderings in retailer marketing materials, such as packaging photos, lifestyle images, and more.

Gavin Goodvach, VP of Hexa Partnership Department, said: Cooperating with Amazon will bring new distribution channels to Hexa partners. Brands will be able to use Hexa’s CDN distribution network to provide a large number of immersive shopping to the Amazon platform. experience.

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