With Apple coming, will AR be saved?

It comes out after being called out for a long time.

Source|AI LANMEDIAHUI

ID:lanmeih001

Author|Yiqi

Editor|Wei Xiao

It is no exaggeration to say that the entire industry is waiting for Apple’s head display.

This is the information disclosed to AI Lan Media Hui (ID: lanmeih001) by a senior executive of a leading AR manufacturer in China at last year’s Apple Worldwide Developers Conference (WWDC) after Apple’s headset bounced again. : "The entire industry is waiting for Apple to set a 'benchmark' and then wait and see the market's feedback."

Finally, Apple’s AR headset named Vision Pro, is here.

Picture/Vision Pro

At 1:00 am on June 6, 2023, Beijing time, the 2023 Apple Global Developers Conference arrived as scheduled. After a year, the outside world is once again amazed by Apple's leading innovation and R&D capabilities: the new generation of MacBook Air, MacBook Pro, and the more personalized IOS17 system...

And the much-anticipated Vision Pro head-mounted display - Apple CEO Cook said at the meeting that Apple Vision Pro "is a revolutionary product with its performance, immersion and functionality Only Apple can deliver."

Summer is approaching in the northern hemisphere, and the first-round king of the AR industry is about to appear on the poker table.

Apple AR, the debut is the peak?

So today, I'm excited to announce an entirely new AR platform with a revolutionary new product (So today, I'm extremely excited to announce an entirely new AR platform, a revolutionary new product).

Vision Pro came out. For Apple, it took seven years of hard work; for technology enthusiasts, it took a long time to come out.

For the AR industry, it is a rewriting or even reconstruction of the ceiling of technical concepts.

Photo source/techradar.

As one of the most watched new products at this conference, Vision Pro is Apple’s blockbuster product entering the MR (AR/VR) field. According to the information released at the meeting, Vision Pro is a head-mounted device that integrates augmented reality and virtual reality functions and uses Apple M2 R1 dual-chip design.

Similar to the iPhone chip, the M2 chip in Vision Pro will also provide top computing performance, maintain a comfortable temperature and be almost silent while the device is running; the other new R1 chip is designed for "challenging tasks" Designed for “extreme real-time sensor processing tasks,” it handles input from the 12 cameras, five sensors, and six microphones on the Vision Pro device.

It is well known that in other head-mounted systems, the delay between the sensor and the display can cause discomfort during exercise. The R1 chip almost eliminates the delay in transmitting new images to the display - the picture delay is controlled to within 12 milliseconds, which is equivalent to one-eighth of the time it takes a human to blink.

While m two ensures that apple vision pro delivers incredible standalone performance, r one ensures that experiences feel like they're taking place right in front of your eyes (M2 chip ensures that apple vision pro delivers incredible standalone performance, The R1 chip ensures that the experience is as if it is happening before your eyes).

With the support of powerful computing power and transmission rate, Vision Pro achieves true eye tracking and gesture control.

The spokesperson summarized the visual experience of Vision Pro as "a completely three-dimensional interface; an interface that can be magically controlled using only your eyes, hands and voice" - all graphical elements displayed in Vision Pro will be realistic Presented in a real-life room, has a sense of materiality and can dynamically respond to light to cast shadows, helping users understand proportion and distance.

Controlling these elements also does not require any media, it can be done with just gestures.

we designed every gesture to be as subtle and natural as possible.

In addition, Vision Pro also has functions such as iris scanning for identity verification and avatar modeling.

However, it is a bit regrettable that the current version of Apple’s AR headset has not been able to achieve the “Wireless” goal set by the company in 2017.

图/Wireless?

A white braided wire is placed on the left side of the product, giving the user only options:

1. Plug the cord into the power supply and use it throughout the day. It is unclear how long the cord is.

2. Connect the external battery with a cable, and the battery life is 2 hours. Keep the battery in your pocket or somewhere else close by.

Well, you need to wear pants with pockets at home.

Vision Pro will be officially released in the United States early next year, and will be available for purchase in other countries and regions later. The price is US$3,499, which is approximately RMB 24,851.

Of course, like all important products in previous years, Apple seems very confident about this headset.

It's not often we get the chance to find an entirely new category to establish the principles that will influence the design for years to come in principle).

Many updates, but AI Siri is absent

In addition to AR headsets, Apple also released a new generation of 15-inch MacBook Air at this conference, as well as Mac Studio and Mac Pro, supporting IOS17, iPad OS, Mac OS, and Watch OS system components.

The update of IOS 17 introduces many additional features, but there are no major changes compared to the past. Most of them are improvements based on the usage habits and personalized needs of iPhone users.

For example, Facetime will support the message video function, Messages supports short word search, voice-to-text, and location sharing. The incoming call interface will support customized photos or avatars; AirDrop has added a "NameDrop" function, which can connect the phone to another person. When an Apple device is actively contacted, personal image, contact information, homepage audio, video and other information will be air-dropped; when the iPhone is placed horizontally in standby, the lock screen interface will be able to display the clock, weather, third-party widgets, or takeout delivery time and other information.

As for the AI ​​topic, which is quite hot this year, Apple did not mention much. There were rumors that Siri would be connected to generative AI, but this was eventually falsified. The only change to Siri is that it no longer needs to shout "Hey" when waking up. It can be triggered by just one word "Siri" and does not need to be repeated later. The Transformer architecture related to large language models is only mentioned in the text input error correction process.

It seems that, at least in 2023, Apple is not particularly concerned about the conjecture of making Siri become SiriGPT or other big models.

Today’s topic

Will you buy Apple’s AR headset?

Come to the comment area and let’s chat~

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