Shipments in the first year were less than 500,000 units! Can Apple’s Reality Pro headset drive the VR market?

Drive China News on June 5, 2023. As the Apple Developer Conference WWDC 2023 keynote speech approaches, details of Apple’s first head-mounted display device have also emerged. In addition to the price of up to US$3,000 that has been criticized by the industry, , Apple head-mounted display hardware equipment and configuration and other related information have also triggered heated discussions in the industry.

Although we still don’t know whether Apple’s Reality Pro head-mounted display device can subvert the industry, what is certain is that the high price has successfully established a new high-end market for head-mounted display devices. It is really not an ordinary Apple fan. You can get it with love, but what makes us a little embarrassed is that even with a price of more than 20,000 yuan, Apple still doesn't make money.

Industry insiders broke the news that the mass production of Reality Pro is difficult. Apple plans to produce it in advance in July and officially go on sale in autumn or winter, and the shipment volume in the first year will be less than 500,000 units. Faced with such sales, Apple's positioning of Reality Pro is not primarily about profit. It will first expand its own product line, and then reduce costs and increase production.

In addition, according to Bloomberg technology reporter Mark German, Apple will provide audiences with the opportunity to try out the new headset at the WWDC 2023 Developers Conference. During the event, Apple will invite the media and some developers to try it on. headset, and this area will be used throughout the summer to experience the headset live.

What needs to be emphasized here is Apple’s golden name in the field of technology. Thinking about Apple’s disruptive changes in smartphones, smartphones and true wireless headset products, it seems that we should also pay attention to this legendary and beloved product. The controversial head-mounted display product has high expectations. The industry also expects Apple to find a killer scene in the VR field, and through its own efforts, everyone can enjoy this scene, and once you use it, you can't go back.

It is worth mentioning that some market institutions believe that Apple’s first head-mounted display device will be a great success and will inevitably drive the growth of the entire VR market shipments. However, all of this is based on Apple’s MR On the basis that the equipment can attract users, let us continue to pay attention.

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