Microsoft Advertising War: Promote Microsoft Teams Essentials on Windows

According to news on June 5, Microsoft has been promoting its latest operating systems Windows 11 and Windows 11 recently. 10 continues to make efforts in terms of functions, products and services. There are recent reports that Microsoft has turned its attention to the "Get Help" application as a new front for placing advertisements.

When users open the Get Help app to seek answers to PC-related questions, they are shown a banner ad with content related to Microsoft Teams Essentials related. This banner promotes a new conferencing solution designed for small businesses to increase productivity and collaboration. The ad also provides a link to learn more, which takes you to Microsoft The official webpage of Teams Essentials. However, users can choose to close this ad banner.

#However, this kind of promotional banner advertisement has caused dissatisfaction among some users. Regardless of the user's action settings, this banner ad always appears to be displayed related to Teams Essentials-related content, even if it has nothing to do with the Teams app the user is currently using. So when a user wants to get information about the system, Teams The link to Essentials does not provide substantial help.

According to the editor’s understanding, in May this year, Microsoft continued to push promotional content in the Settings application, including Microsoft 365 advertising. Previously, similar ads also appeared in Windows 10 OOBE (out-of-box experience). In April this year, Microsoft redesigned Windows 11 More MSN news and ads were pushed into the weather app, but the code was later removed and replaced by widgets.

Despite user reactions to ads appearing in operating systems or apps, Microsoft continues to seek opportunities to promote its products and services. Some users are dissatisfied with this promotion strategy and want better access to system-related help and information.

Microsoft's advertising selection and frequency may have an impact on user experience. Therefore, Microsoft may need to further adjust these strategies in the future to balance promotion and user needs. Users want more relevant help with operations and setup, rather than a constant stream of ads that are irrelevant to their needs.

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