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Morgan Stanley says Apple AR/VR headsets will be mass-produced in October, with 300,000 to 500,000 units in stock

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2023-06-04 18:22:15974browse

According to a Morgan Stanley research report, Apple’s rumored AR/VR headset is about to enter mass production and is expected to be launched in October and launched before December this year. Apple is still expected to unveil the headset at its annual Worldwide Developers Conference (WWDC) next week, with app development tools, and the device is expected to have a separate app store. In a research report, analysts claimed that Apple's supply chain plans to produce only 300,000 to 500,000 head-mounted displays this year. He believes that the starting price of the headset will be around $3,000, and the gross profit margin is expected to be "close to breakeven initially," which also indicates that Apple will initially make a small profit on the device.

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