U Design Week 2023 kicks off, Alibaba Yuanjing joins hands with industry partners to appear at Uwin Yuanverse and 'Cloud Game+' forum

"U Design Week" 2023 will be held at the Hangzhou International Expo Center starting from June 1, hosted by Alibaba. With the theme of "Designed by U", the conference has three major sections: Ucan Design Professional Forum, Usee Design Art Festival, and Uwin Design Industry Accelerator. It combines professional perspectives, business trends, and industry opportunities to vividly interpret the design of the times.

Yuanjing, as an integrated service platform for research and operation in the era of cloud games and metaverse, hosted the Uwin Metaverse and "Cloud Game+" Industry Forum on the afternoon of June 3. Entrepreneurs, scholars, and technology experts from Yuanjing, Unity China, Outlets (China), Imagination, Tmall Mobile, and Minzu University of China gathered together to discuss digital content creation in the "full cloud" era. The impact shared their views. Guests at the meeting focused on topics such as the innovation of 3D content creation models, how the Metaverse and cloud games are combined with AIGC technology, the business innovation brought about by the integration of cloud gaming technology and various industries, and the key features and capability requirements of the next stage of the Metaverse. After a full discussion, many constructive views were put forward, pointing out the direction for the next development of the metaverse and "cloud games".

Picture: Uwin Yuanverse and “Cloud Game+” Industry Forum

The "full cloud" era has arrived, and cloud gaming technology supports the scale of digital content creation

With the continuous development of the Internet, especially the mobile Internet, the digital economy has become an indispensable part of life, and the form of digital content has also continued to evolve with changes in demand and technology.

“From cloud games, cloud transplantation to cloud native, more and more content development tools will enter the production process of games and metaverse content, and eventually enter products. These will change the way content is distributed. Providing new content consumption value." Wang Mao, general manager of Alibaba Cloud Gaming Division (Yuanjing), said, "The Metaverse that will be launched next will present the following technical features: The first is ecological content creation. With the support, it will greatly improve content production efficiency and release content creativity; the second is the open interconnection, standardization, and ecology of the Metaverse; the third is to build the value system of the Metaverse so that the Metaverse can continue to create business value.

Picture: Wang Mao, General Manager of Alibaba Cloud Gaming Division (Yuanjing)

It can be foreseen that the real-time interactive cloud rendering technology accumulated from cloud gaming technology, combined with AIGC to create an "all-cloud" content creation model, will achieve "freedom of creation" of content. Relying on the cloud's massive graphics computing power and storage and efficient tools supported by AIGC technology, creators can not only generate 3D scenes and refined items efficiently, quickly and at low cost, but also deploy the created content to the cloud in one stop. And it can be accessed and used through various terminal devices, allowing creators to truly focus on the content creativity itself and create a truly immersive and interactive virtual space.

It is worth noting that during the interactive experience, users access a large amount of virtual data and models in real time, and perform frequent interactive operations and graphics generation, which will inevitably lead to ultra-large-scale data throughput and calculations. This is inseparable from the strong support of "back-end infrastructure (computing power)" and "underlying architecture (cloud rendering engine)", and cloud gaming technology is the core capability of metaverse space design and application implementation.

The innovative development of technology is inseparable from the active promotion of scientific and technological enterprises. At present, many companies have taken "cloud gaming" as their starting point, constantly broadening the boundaries of technology, and promoting ecological changes in digital content in the dimensions of underlying technology, scenarios, and data.

At the forum, Unity China President and CEO Zhang Junbo took the Metaverse as an example and shared the key to "all-cloud" digital content creation from a technical perspective. "The Metaverse is the next generation of the Internet, with low threshold, cross-platform, and Cloud computing is the only way for content creation in the Metaverse." He said, "AIGC is not isolated, it serves content creation. The prosperity of the Metaverse requires the support of massive content. The Metaverse is not a distant future, but has already subtly existed. Affects every aspect of our lives.”

Picture: Zhang Junbo, President and CEO of Unity China

Wang Xiaoxin, product management director of Imagination China, added that cloud gaming is the foundation of the entire metaverse. To put it simply, the gap between players and non-players is filled in the game. When players have the social attributes of non-players and can realize daily social interaction, services and consumption in cloud games, the entire metaverse will be realized.

Picture: Wang Xiaoxin, Product Management Director of Imagination China

Guo Kuangye, deputy general manager of Alibaba Cloud Gaming Division (Yuanjing), said that since its establishment, Yuanjing has focused on the most challenging cloud gaming field. Metaverse has moved from a concept craze to healthy industrial development and Technical polishing stage. Cloud gaming technology has great potential in the process of feeding back into the Yuanverse. For example, Yuanjing has created benchmark projects such as Yuanjing Boyu and East Lake Cherry Garden to maximize the value of content creativity.

Picture: Guo Kuangye, Deputy General Manager of Alibaba Cloud Gaming Division (Yuanjing)

Cloud gaming technology is closely integrated with all walks of life to form scene solutions with industry characteristics

Many industries have already achieved preliminary results in the Metaverse and successfully applied their industry characteristics to the Metaverse and "cloud gaming" scenarios. Some industries, such as cultural tourism, marketing, e-commerce, physical commerce, etc., in the process of using new digital content, have derived solutions such as digital collections, virtual practices, interactive marketing, and spatial e-commerce.

Li Zhongmin, chairman of the board of directors of Outlets (China), pointed out at the forum that future business will be a model that closely integrates experience space and e-commerce and develops collaboratively. In the past year, Outlets (China) has actively explored business models, such as in-depth implementation of the "one city, one policy" product strategy, and will create unique geographical areas in Xiongan, Chongli, Gaoping, Qingxu and other places. The unique urban Internet celebrity IP life experience space uses physical space and e-commerce platforms to create a digital and futuristic commercial entity and continuously innovate user shopping experience.

Picture: Li Zhongmin, Chairman of the Board of Directors of Outlets (China)

In the currently hot field of cultural tourism, Yuanjing's "Yuanjing Boyu" has also joined hands with multiple national first-level museums to create the world's first 100% cloud-based and game-based cultural and tourism metaverse. According to reports, Alibaba Yuanjing and Xi'an Museum personified the cultural relics through in-depth exploration of the stories behind the cultural relics, combined with the historical design of "Baozhu Ji" interactive experience plot, and used 3D real-time cloud rendering technology and high-definition modeling to present the immersive Yuanverse world, allowing the cultural relics to Go out of the exhibition hall and meet the public with a more vivid and full appearance.

Long-term technology accumulation escorts the transformation of digital content creation models

In the round table session, Wang Mao, general manager of Alibaba Cloud Gaming Division (Yuanjing), Zhao Kun, head of Taotian Group’s mobile Tmall App, and Li Zhongmin, chairman of the board of directors of Outlets (China), focused on “ecological sharing” Jianyuan Universe" launched a lively discussion, with Guo Quanzhong, a professor at the School of Journalism and Communication, Minzu University of China, serving as the moderator.

Picture: "Ecologically Building the Metaverse Together" Roundtable Discussion

From the perspective of physical business, Li Zhongmin shared his views on the technology boom: "I think the emergence of any new technology or ecology must be thought of from the perspective of reducing costs, increasing output value, or improving experience. . Cutting-edge technologies such as the metaverse and virtual humans will usher in a big explosion in the future.”

Zhao Kun proposed a definition of the metaverse ecology, which can be divided into creator ecology and technology ecology according to service objects. "Building the Metaverse ecosystem should be based on the user's perspective. It can create emotional and spiritual values ​​for users, which is also very beneficial." He said that the future of the Metaverse can be described in eight words - immersive and within reach. and.

For content creators, how should we embrace the opportunities in the new era? Wang Mao suggested that everyone can be braver to try new tools, new technologies and even new business formats, and use the power of technology and cloud computing power to release the creativity and imagination of creators and develop new content value. market. As a cloud gaming and metaverse technology service provider, Yuanjing has long been focusing on underlying core technology innovation, and continues to drive the implementation of cloud gaming and metaverse solutions in all walks of life. Up to now, Yuanjing has not only accumulated experience in many cloud game cases such as MiHoYo's "Yun·Yuan Shen" and NetEase's "Backwater", but also supported the mobile Tmall 3D Music Festival, East Lake Cherry Garden, and Xi'an Museum Online Cultural Relics Exhibition and many other high-quality metaverse projects.

The advancement of technology will further unleash the productivity of digital content. Yuanjing and Unity China jointly empower developers’ cloud creativity; and work closely with hardware and chip manufacturers such as Intel, AMD, and NVIDIA to achieve innovation through infrastructure and software. Improve the quality of cloud games through hard collaboration and other methods, reduce costs and improve efficiency in the content creation process, and provide a high-quality experience.

Yuan Wen Xiaofeng

Proofreading by Tao Shanggong

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