Microsoft plans to launch built-in compression function in 2024, WinRAR faces huge threat

According to news on June 1, WinRAR has been in trouble recently because Microsoft announced that it will 11 has built-in support for a variety of compressed file formats, including tar, 7-zip, rar, and gz. This move will enable users to decompress and create these files directly within the operating system without relying on third-party tools such as WinRAR. It is understood that Microsoft plans to launch built-in compression functionality in 2024, which poses a huge threat to the future development of WinRAR.

On May 30, WinRAR officials used a series of Meme illustrations to mock its current predicament. The first illustration depicts a dog in a hat sitting at a table with a cup of tea and the entire room covered in fire. In the second illustration, the dog said: "It's okay, everything will be fine."

This set of illustrations vividly reflects the situation of WinRAR. As Microsoft plans to provide more convenient compressed file processing functions in the future, WinRAR's market position will face huge challenges. According to the editor's understanding, Microsoft plans to release a Win11 update in September this year, allowing users to directly decompress compressed file formats such as tar, 7-zip, rar, and gz without installing additional software.

Furthermore, Microsoft also plans to launch built-in compression functionality in 2024, allowing users to easily create such compressed files without using third-party tools such as WinRAR. The implementation of this plan poses a huge threat to the future development of WinRAR and further weakens its competitive advantage in the market.

WinRAR was founded in 1995 and has long been one of the most respected compression tools on the Windows platform. However, as Microsoft presses harder and harder, WinRAR needs to rethink its positioning and competitive strategy in the field of compressed files. How to maintain a leading position in this increasingly competitive market has become a major challenge for WinRAR.

Despite this, WinRAR still has a large user group and a good market reputation. Its rich features, efficient compression algorithms, and wide compatibility still attract many users. In addition, WinRAR offers other advanced features and additional conveniences, allowing it to continue to meet specific user needs. In addition, WinRAR also integrates many software and applications, making it easier for users to perform compression and decompression operations.

WinRAR officials need to take proactive actions to deal with the competitive challenges posed by Microsoft. They may need to further optimize the software's performance and user interface and provide more customization options to attract and retain existing users. At the same time, they can also seek cooperation with other manufacturers to explore new market areas to reduce dependence on the Windows platform and look for opportunities in other operating systems.

Emphasizing its unique features and advantages to strengthen brand promotion and marketing activities and attract the attention of new users can help WinRAR attract more users. In addition, instead of focusing on compressed file formats, they can also consider expanding their business scope to provide other services related to data management and file transfer to adapt to changing market needs.

In this competitive digital age, technology companies need to constantly innovate and adapt to change to stay competitive. Although Microsoft's move poses a challenge to WinRAR, WinRAR still has the opportunity to maintain its market position by actively responding to changes and continue to provide users with high-quality compression and decompression solutions.

In general, with Microsoft’s success in Windows With built-in support for multiple compressed file formats in 11, WinRAR is facing huge competitive pressure. However, WinRAR still has a large user base and unique features, and can remain competitive and seek new development opportunities through innovation, marketing, and expanding business scope. This is a difficult task for WinRAR, but it is also a moment of opportunity.

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